Marketing Expansion Specialist

4 hours ago

Singapore beBeeDigital Full time $85,000 - $115,000
Job Opportunity

Seeking an experienced and results-driven marketing professional to spearhead market expansion. This pivotal role involves leveraging digital marketing expertise, particularly in Google Ad and SEO optimization, to drive business growth.

Key Responsibilities:
  • Develop and execute comprehensive Google Ads strategies to boost traffic, leads, and conversions.
  • Conduct keyword research and refine ad copy to enhance campaign performance.
  • Monitor and analyze campaign metrics, providing regular reports and actionable insights.
  • Manage and optimize PPC campaigns, including bid adjustments, budget allocation, and ad placement.
  • Research and identify potential leads through various sources.
  • Collaborate with the sales team to ensure alignment between marketing and sales objectives.
Inbound Marketing Strategies:
  • Develop and implement inbound marketing approaches to attract potential customers through high-quality content.
  • Create and manage email marketing campaigns to nurture leads through the sales funnel.
  • Optimize and manage a company's website as a core component of the digital marketing strategy.
  • Support the organization's expansion into new markets by localizing content and campaigns for cultural relevance and regulatory compliance.
Qualifications:
  • 5+ years of B2B marketing experience, with a focus on lead-generation activities.
  • Experience with marketing automation tools.
  • Advanced knowledge of web analytics platforms.
  • Proficiency in WordPress and Elementor is advantageous.
  • Excellent written and verbal communication skills.
  • Creative thinker with strong problem-solving abilities.
  • Ability to work independently and as part of a team.

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