Data-Driven Commercial Analytics Leader

2 weeks ago


Singapore This is an IT support group Full time

Mandai Wildlife Group is the steward of a unique wildlife and nature destination in Singapore, featuring world-renowned wildlife parks that connect visitors to the fascinating world of wildlife.

The Group is driving an exciting rejuvenation plan at its reserve, adjacent to Singapore's Central Catchment Nature Reserve, which will integrate five wildlife parks with distinctive nature-based experiences, green public spaces, and an eco-friendly resort.

Job Overview

This role oversees analytics and insights related to indoor attractions, driving data-driven decision-making, optimizing profitability, and improving the guest experience within indoor attractions. The Senior Manager leads analytics initiatives, manages budgets, conducts financial analysis, and provides insights to stakeholders.

Main Duties & Responsibilities

  • Operations Planning and Financial Monitoring
  • Report and analyze key performance metrics of the business, including attendance and financial KPIs
  • Utilize data visualization tools to present data in a clear and concise manner for easy interpretation
  • Track and analyze attractions performance metrics to identify trends, patterns, and areas for improvement
  • Develop and manage budgets for IA operations, including expenses related to staffing, maintenance, supplies, and equipment
  • Conduct regular financial analysis to assess the financial health of IA operations, identify revenue opportunities, and cost savings
  • Manage the budgeting process encompassing Attendance, Revenue, OPEX, CAPEX, and headcount
  • Evaluate Programming spending, profitability, guest satisfaction, and provide recommendations for future projects
  • Process, compile, and conduct research analysis on both qualitative and quantitative data

Guest Feedback and Consumer Insights

  • Work closely with the Group Insights team to implement surveys and consumer insights related to IA experiences
  • Provide actionable insights to drive improvements in IA offerings and operations

Projects and Operational Support

  • Drive and coordinate projects for IA improvements, working with internal and external stakeholders to identify and implement enhancements
  • Manage project budgets, timelines, and processes to ensure successful execution

Requirements

  • Degree in Business Administration, Finance, Economics, Statistics, or a related field
  • Minimum 5-7 years of experience in business planning and analytics, preferably in the entertainment, tourism, or hospitality industry
  • Proven experience in the management of budget, forecast, and analyzing operational and financial data to drive insights and improvements
  • Proficient in data analysis and visualization tools such as Excel, Tableau, Power BI, or similar software
  • Knowledge of statistical analysis techniques and methodologies
  • Familiarity with market research techniques and competitive analysis to identify commercial opportunities


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