Marketing Science Partner, Greater China Transformation Specialist

2 weeks ago

Singapore FACEBOOK SINGAPORE PTE. LTD. Full time

Meta Singapore is looking for a skilled Marketing Science Partner to drive measurement strategy and improve business performance in Greater China. This role involves working with internal and external stakeholders to advise clients on measurement techniques and develop strong client relationships.

About the Role

This position requires a highly quantitative professional with direct response/performance market experience to drive Meta's measurement and vertical strategy in Greater China. The ideal candidate will have strong DR, attribution, and critical thinking skills to influence how clients, agencies, and the wider industry conduct and use measurement.

Responsibilities
  • Partner with Meta sales teams to drive deep, strategic relationships with Facebook clients through measurement and 'learning agendas' that highlight how a client can improve business outcomes by employing better measurement techniques.
  • Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, to drive clients' measurement objectives.
  • Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media.
  • Communicate complex research results to a general audience.
  • Provide feedback to and collaborate with cross-functional teams such as Product and R&D to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including products alphas and beta.
  • Educate clients, agencies, and the industry on Facebook measurement and research capabilities.
  • Work on White Papers and thought leadership pieces on 'good measurement', DR, and performance marketing measurement.
Requirements
  • Significant experience in data analysis in an online environment.
  • Bachelor's degree or equivalent required, an advanced degree in statistics, economics, behavioral science, or a related quantitative degree preferred.
  • Direct experience independently scoping and executing analytical projects from start to finish.
  • Direct experience of analyzing and manipulating data sets to understand patterns and provide client insights.
  • Excellent communication skills with the ability to work cross-functionally and influence clients.
  • Previous experience working with large data sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and Hive, and/or SQL.
  • Good understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used (e.g., attribution).
  • Client-facing experience, including experience driving change through adoption of new products or research methods.
  • Strong interpersonal skills with demonstrated ability to communicate technical content to a general audience.
  • Mandarin language required because the role manages relationships and communications with stakeholders/clients in a location where communications are generally made in Mandarin.
Benefits
  • The estimated salary for this position is SGD 120,000 - 180,000 per annum, depending on experience.

We offer competitive compensation packages, comprehensive health insurance, flexible working hours, and opportunities for career growth and development. If you're passionate about measurement and analytics and want to make a meaningful impact at Meta, we encourage you to apply.

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