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Brand and Content Strategist
2 months ago
Develop and execute content strategies that align with business objectives and key performance indicators (KPIs).
Content Creation
- Write engaging and informative blog posts for the company website.
- Optimize website content and conduct keyword analysis to enhance search engine optimization (SEO) performance.
- Design visually appealing content for social media, including static and video content, brochures, and other marketing materials.
- Work with program teams to develop compelling sales content.
Content Analysis and Optimization
- Monitor and analyze content performance using analytics tools.
- Ensure all content aligns with the company's brand identity and standards.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- At least 3 years of experience in content marketing and brand strategy.
- Strong understanding of SEO, keyword analysis, and content management systems.
- Proficiency in Adobe Analytics, Google Analytics 4, SEMRush, and other analytics tools.
- Proficiency in design tools such as Adobe Creative Suite, Canva.
- Excellent writing, editing, and proofreading skills.
- Strong analytical skills for performance tracking and reporting.
- Ability to develop and pitch creative concepts.
- Collaborative team player with multitasking abilities.
- Detail-oriented with a commitment to brand integrity.
The Boston Consulting Group's business management and operations team ensures the smooth operation of the company. This team includes executive and administrative assistants, visual service artists, receptionists, facilities staff, and team leaders and office coordinators who manage these operations and business management jobs.
