Digital Content Strategist
4 weeks ago
At Maker Lab, we're looking for a skilled Digital Content Strategist to join our team. As a key member of our marketing team, you'll be responsible for developing and implementing SEO-focused content strategies that drive business goals and resonate with our target audience.
Key Responsibilities:
- Develop and implement SEO-focused content strategies that drive business goals and resonate with our target audience.
- Produce high-quality, engaging content that meets our audience's needs, masterfully balancing SEO best practices with a reader-first approach.
- Partner with design, product marketing, and other marketing teams to ensure content consistency, effectiveness, and a unified brand voice.
- Keep a pulse on the latest SEO, content marketing, and digital marketing trends and best practices.
- Maintain accuracy, ensure error-free content, and consistently align with the brand voice and messaging.
- Manage and optimize the editorial calendar and content production schedules.
- Provide constructive feedback and guidance to junior writers and freelancers.
- Fact-check information, review content for spelling and grammar, and maintain high editorial standards.
- Support the seamless publishing of content on the Content Management System.
- Meet deadlines and achieve content goals while upholding quality and brand standards.
- Skillfully utilize AI tools to enhance our content creation and optimization efforts.
- Establish and refine efficient workflows for content planning and creation.
- Identify opportunities to improve content quality, engagement, and user experience.
- Work closely with SEO and Growth Marketing teams to drive blog traffic and achieve quarterly targets.
- Understand and embody the Airwallex brand voice, tone, and editorial style in all content.
- Analyze and report on content performance to continuously improve results.
Requirements:
- A minimum of 4 years of hands-on experience in SEO content management showcasing.
- Excellent writing and grammar skills.
- Experience in project management within content marketing and the ability to manage multiple stakeholders at a global level.
- Excellent interpersonal and communication skills: Collaborate with clients, designers, and developers.
- Exposure to a content management system in prior experience.
- Have a solid understanding of website traffic and engagement metrics (including experience with Google Analytics).
- Exposure to a content management system in prior experience.
- Comfortable thriving in a fast-paced startup environment, embracing ambiguity, and demonstrating a passion for growth.
- Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
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