Digital Content Strategist

4 weeks ago


Singapur, Singapore Maker Lab Full time
Job Title: Digital Content Strategist

At Maker Lab, we're looking for a skilled Digital Content Strategist to join our team. As a key member of our marketing team, you'll be responsible for developing and implementing SEO-focused content strategies that drive business goals and resonate with our target audience.

Key Responsibilities:

  • Develop and implement SEO-focused content strategies that drive business goals and resonate with our target audience.
  • Produce high-quality, engaging content that meets our audience's needs, masterfully balancing SEO best practices with a reader-first approach.
  • Partner with design, product marketing, and other marketing teams to ensure content consistency, effectiveness, and a unified brand voice.
  • Keep a pulse on the latest SEO, content marketing, and digital marketing trends and best practices.
  • Maintain accuracy, ensure error-free content, and consistently align with the brand voice and messaging.
  • Manage and optimize the editorial calendar and content production schedules.
  • Provide constructive feedback and guidance to junior writers and freelancers.
  • Fact-check information, review content for spelling and grammar, and maintain high editorial standards.
  • Support the seamless publishing of content on the Content Management System.
  • Meet deadlines and achieve content goals while upholding quality and brand standards.
  • Skillfully utilize AI tools to enhance our content creation and optimization efforts.
  • Establish and refine efficient workflows for content planning and creation.
  • Identify opportunities to improve content quality, engagement, and user experience.
  • Work closely with SEO and Growth Marketing teams to drive blog traffic and achieve quarterly targets.
  • Understand and embody the Airwallex brand voice, tone, and editorial style in all content.
  • Analyze and report on content performance to continuously improve results.

Requirements:

  • A minimum of 4 years of hands-on experience in SEO content management showcasing.
  • Excellent writing and grammar skills.
  • Experience in project management within content marketing and the ability to manage multiple stakeholders at a global level.
  • Excellent interpersonal and communication skills: Collaborate with clients, designers, and developers.
  • Exposure to a content management system in prior experience.
  • Have a solid understanding of website traffic and engagement metrics (including experience with Google Analytics).
  • Exposure to a content management system in prior experience.
  • Comfortable thriving in a fast-paced startup environment, embracing ambiguity, and demonstrating a passion for growth.
  • Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.


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