Content Strategist, APAC

3 months ago

Singapur, Singapore Warner Bros Discovery Full time

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Job

As a Content Strategist for Create, CNN International Commercial's in-house brand studio, you will be responsible for the development of concepts and creative approaches for branded content campaigns for CNN’s advertising partners.

As part of the APAC Content Strategy team, you will generate proposals at a high creative standard, in alignment of client KPIs with CNN brand integrity, and build on audience insights to enhance user engagement. You will work alongside a multidisciplinary team of of storytellers and content creators including Producers, Writers, Designers and Project Managers.

The Daily

Concept Development

Developing proposal decks and write-ups for creative campaigns

Writing concepts in line with client and sales KPIs for branded campaigns

Researching stories and talent

Mapping out content rollout

Strategy

Working with audience data and consumer insights, incorporating this into campaign ideas

Assessing suitable formats and amplification platforms

Conducting competitor analysis, monitoring industry trends (especially in branded media publisher space)

Communication

Attending internal Sales kick-off meetings, acting as a point of contact for concept development queries

Representing Create and CNNIC in a professional manner at prospective client meetings

Supporting in the presentation of campaign concept to Sales teams and clients

Analytics & Insights

Assessing campaign reports and audience data and insights to inform creative concepts

Sourcing sector specific reports and documenting these for the wider team

Areas of Accountability

You will write and edit film, digital and social concept proposals, specifically working to:

Evaluate briefs and ideate campaigns to meet KPIs

Integrate content strategy into ideas

Analyse and integrate audience insights

Present ideas to internal stakeholders and external clients

The Essentials

Previous experience of conceptualising film, digital and social campaigns for international markets

Robust research and writing skills

Familiarity in working to guidelines and high editorial standards

Proven ability in communicating concepts to internal and external stakeholders

Knowledge of producing native advertising or sponsored editorial content

Understanding of content channels and effective distribution systems (e.g. social platforms, SEO, advertising formats)

Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, Slack

Previous experience in an international media publisher and/or international companies with APAC clients

How We Get Things Done…

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

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