Content Strategist, APAC
4 weeks ago
About the Role
We are seeking a highly skilled Content Strategist to join our APAC team. As a key member of our content creation team, you will be responsible for developing concepts and creative approaches for branded content campaigns for CNN's advertising partners.
Key Responsibilities
- Develop proposal decks and write-ups for creative campaigns
- Write concepts in line with client and sales KPIs for branded campaigns
- Research stories and talent
- Map out content rollout
- Work with audience data and consumer insights, incorporating this into campaign ideas
- Assess suitable formats and amplification platforms
- Conduct competitor analysis, monitoring industry trends
Requirements
- Previous experience of conceptualising film, digital and social campaigns for international markets
- Robust research and writing skills
- Familiarity in working to guidelines and high editorial standards
- Proven ability in communicating concepts to internal and external stakeholders
- Knowledge of producing native advertising or sponsored editorial content
- Understanding of content channels and effective distribution systems
About Warner Bros. Discovery
Warner Bros. Discovery is a global leader in the media and entertainment industry. We are committed to creating a diverse and inclusive workplace that reflects the world we serve.
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