Content Strategist, APAC

4 weeks ago


Singapur, Singapore Warner Bros Discovery Full time

About the Role

We are seeking a highly skilled Content Strategist to join our APAC team. As a key member of our content creation team, you will be responsible for developing concepts and creative approaches for branded content campaigns for CNN's advertising partners.

Key Responsibilities

  • Develop proposal decks and write-ups for creative campaigns
  • Write concepts in line with client and sales KPIs for branded campaigns
  • Research stories and talent
  • Map out content rollout
  • Work with audience data and consumer insights, incorporating this into campaign ideas
  • Assess suitable formats and amplification platforms
  • Conduct competitor analysis, monitoring industry trends

Requirements

  • Previous experience of conceptualising film, digital and social campaigns for international markets
  • Robust research and writing skills
  • Familiarity in working to guidelines and high editorial standards
  • Proven ability in communicating concepts to internal and external stakeholders
  • Knowledge of producing native advertising or sponsored editorial content
  • Understanding of content channels and effective distribution systems

About Warner Bros. Discovery

Warner Bros. Discovery is a global leader in the media and entertainment industry. We are committed to creating a diverse and inclusive workplace that reflects the world we serve.


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