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Content Strategist, APAC

4 weeks ago

Singapur, Singapore Warner Bros Discovery Full time

{"The Role": "As a Content Strategist for Create, CNN International Commercial\u2019s in-house brand studio, you will be responsible for developing concepts and creative approaches for branded content campaigns for CNN\u2019s advertising partners.

You will work alongside a multidisciplinary team of storytellers and content creators, including Producers, Writers, Designers, and Project Managers.

Key Responsibilities:

\u2022 Developing proposal decks and write-ups for creative campaigns
\u2022 Writing concepts in line with client and sales KPIs for branded campaigns
\u2022 Researching stories and talent
\u2022 Mapping out content rollout
\u2022 Working with audience data and consumer insights, incorporating this into campaign ideas
\u2022 Assessing suitable formats and amplification platforms
\u2022 Conducting competitor analysis, monitoring industry trends (especially in branded media publisher space)
\u2022 Attending internal Sales kick-off meetings, acting as a point of contact for concept development queries
\u2022 Representing Create and CNNIC in a professional manner at prospective client meetings
\u2022 Supporting in the presentation of campaign concept to Sales teams and clients
\u2022 Assessing campaign reports and audience data and insights to inform creative concepts
\u2022 Sourcing sector-specific reports and documenting these for the wider team

Requirements:

\u2022 Previous experience of conceptualising film, digital, and social campaigns for international markets
\u2022 Robust research and writing skills
\u2022 Familiarity in working to guidelines and high editorial standards
\u2022 Proven ability in communicating concepts to internal and external stakeholders
\u2022 Knowledge of producing native advertising or sponsored editorial content
\u2022 Understanding of content channels and effective distribution systems (e.g. social platforms, SEO, advertising formats)
\u2022 Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, Slack
\u2022 Previous experience in an international media publisher and/or international companies with APAC clients

What We Offer:

\u2022 Career-defining opportunities
\u2022 Thoughtfully curated benefits
\u2022 The tools to explore and grow into your best selves
\u2022 A supportive and celebratory work environment

Join us at Warner Bros. Discovery, where we champion inclusion and diversity in all aspects of our business.

We look forward to discussing this opportunity with you further.

Best regards,

[Your Name]"}