Content Strategist, APAC
1 week ago
About the Role
We are seeking a highly skilled Content Strategist to join our APAC team. As a key member of our content development team, you will be responsible for developing concepts and creative approaches for branded content campaigns for our advertising partners.
Key Responsibilities
- Develop proposal decks and write-ups for creative campaigns
- Write concepts in line with client and sales KPIs for branded campaigns
- Research stories and talent
- Map out content rollout
- Work with audience data and consumer insights, incorporating this into campaign ideas
- Assess suitable formats and amplification platforms
- Conduct competitor analysis, monitoring industry trends (especially in branded media publisher space)
- Attend internal Sales kick-off meetings, acting as a point of contact for concept development queries
- Represent Create and CNNIC in a professional manner at prospective client meetings
- Support in the presentation of campaign concept to Sales teams and clients
- Assess campaign reports and audience data and insights to inform creative concepts
- Sourcing sector specific reports and documenting these for the wider team
Requirements
- Previous experience of conceptualising film, digital and social campaigns for international markets
- Robust research and writing skills
- Familiarity in working to guidelines and high editorial standards
- Proven ability in communicating concepts to internal and external stakeholders
- Knowledge of producing native advertising or sponsored editorial content
- Understanding of content channels and effective distribution systems (e.g. social platforms, SEO, advertising formats)
- Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, Slack
- Previous experience in an international media publisher and/or international companies with APAC clients
About Warner Bros. Discovery
Warner Bros. Discovery is a global leader in the media and entertainment industry. We are committed to creating a diverse and inclusive workplace that reflects the communities we serve. We believe in the importance of equal opportunities and welcome applications from all qualified candidates.
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