Content Strategist, APAC

1 week ago


Singapur, Singapore Warner Bros Discovery Full time

About the Role

We are seeking a highly skilled Content Strategist to join our APAC team. As a key member of our content development team, you will be responsible for developing concepts and creative approaches for branded content campaigns for our advertising partners.

Key Responsibilities

  • Develop proposal decks and write-ups for creative campaigns
  • Write concepts in line with client and sales KPIs for branded campaigns
  • Research stories and talent
  • Map out content rollout
  • Work with audience data and consumer insights, incorporating this into campaign ideas
  • Assess suitable formats and amplification platforms
  • Conduct competitor analysis, monitoring industry trends (especially in branded media publisher space)
  • Attend internal Sales kick-off meetings, acting as a point of contact for concept development queries
  • Represent Create and CNNIC in a professional manner at prospective client meetings
  • Support in the presentation of campaign concept to Sales teams and clients
  • Assess campaign reports and audience data and insights to inform creative concepts
  • Sourcing sector specific reports and documenting these for the wider team

Requirements

  • Previous experience of conceptualising film, digital and social campaigns for international markets
  • Robust research and writing skills
  • Familiarity in working to guidelines and high editorial standards
  • Proven ability in communicating concepts to internal and external stakeholders
  • Knowledge of producing native advertising or sponsored editorial content
  • Understanding of content channels and effective distribution systems (e.g. social platforms, SEO, advertising formats)
  • Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, Slack
  • Previous experience in an international media publisher and/or international companies with APAC clients

About Warner Bros. Discovery

Warner Bros. Discovery is a global leader in the media and entertainment industry. We are committed to creating a diverse and inclusive workplace that reflects the communities we serve. We believe in the importance of equal opportunities and welcome applications from all qualified candidates.


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