Creative Content Strategist, APAC

2 months ago

Singapur, Singapore Warner Bros Discovery Full time

About Us...

At Warner Bros. Discovery, we believe in creating extraordinary experiences that resonate with audiences around the globe. Our diverse portfolio of iconic content and beloved brands is brought to life by a team of passionate individuals dedicated to storytelling and innovation.

We offer career-defining opportunities, comprehensive benefits, and an environment where you can explore and grow into your best self. Here, you are valued, celebrated, and empowered to thrive.

The Role

As a Creative Content Strategist for Create, CNN International Commercial's in-house brand studio, you will play a pivotal role in crafting concepts and innovative strategies for branded content initiatives tailored for CNN's advertising partners.

Within the APAC Content Strategy team, your mission will be to develop high-quality proposals that align with client objectives while maintaining CNN's brand integrity. You will leverage audience insights to drive user engagement and collaborate with a multidisciplinary team of storytellers and content creators, including Producers, Writers, Designers, and Project Managers.

Key Responsibilities

Concept Development

  • Crafting proposal presentations and written content for creative campaigns.
  • Formulating concepts that align with client and sales objectives for branded initiatives.
  • Conducting research on relevant stories and talent.
  • Planning content rollout strategies.

Strategy

  • Utilizing audience data and consumer insights to inform campaign ideas.
  • Evaluating suitable formats and amplification channels.
  • Performing competitor analysis and monitoring industry trends, particularly in the branded media publishing sector.

Communication

  • Participating in internal Sales meetings, serving as a resource for concept development inquiries.
  • Representing Create and CNNIC professionally in client meetings.
  • Assisting in the presentation of campaign concepts to Sales teams and clients.

Analytics & Insights

  • Reviewing campaign reports and audience data to inform creative strategies.
  • Gathering sector-specific reports and sharing insights with the broader team.

Areas of Responsibility

You will be responsible for writing and editing proposals for film, digital, and social campaigns, focusing on:

  • Evaluating briefs and generating campaign ideas that meet KPIs.
  • Integrating content strategy into creative concepts.
  • Analyzing and incorporating audience insights.
  • Presenting ideas to both internal stakeholders and external clients.

Essential Qualifications

  • Experience in conceptualizing film, digital, and social campaigns for international markets.
  • Strong research and writing capabilities.
  • Familiarity with adhering to guidelines and maintaining high editorial standards.
  • Proven ability to communicate concepts effectively to internal and external stakeholders.
  • Knowledge of producing native advertising or sponsored editorial content.
  • Understanding of content channels and effective distribution systems (e.g., social platforms, SEO, advertising formats).
  • Proficiency in MS Office Suite, Adobe Omniture, Global Web Index, and Slack.
  • Previous experience in an international media publishing environment and/or with international clients in the APAC region.

Our Values...

At Warner Bros. Discovery, our guiding principles reflect our core values and shape how we operate. We encourage you to explore these values and consider how they align with your own professional ethos.

Commitment to Diversity

Warner Bros. Discovery is dedicated to building a workforce that mirrors the diversity of our society. As an equal opportunity employer, we prioritize qualified candidates based on merit, regardless of gender, ethnicity, age, sexual orientation, religion, marital status, disability, or any other protected category.

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