Strategic Marketing Lead
1 month ago
JLL empowers you to shape a brighter way .
At JLL and JLL Technologies, our team is at the forefront of transforming the real estate landscape for a sustainable future. We are dedicated to attracting exceptional talent and fostering an environment where individuals can flourish, develop rewarding careers, and feel a sense of belonging. Whether you possess extensive experience in commercial real estate, skilled trades, or technology, or you are eager to leverage your relevant skills in a new sector, we invite you to join us in shaping a brighter path ahead.
Our commitment to excellence drives us to hire the most talented professionals in the industry, supporting their growth through flexibility, personalized benefits, and a focus on work-life balance. Whether you are a seasoned expert in commercial real estate, skilled trades, or technology, or you are looking to pivot your experience into a new field, we empower you to thrive both professionally and personally.
Key Responsibilities:
- Campaign Oversight: Lead comprehensive marketing initiatives from inception to completion, managing the entire workflow, creation of campaign materials, execution, and optimization to ensure we achieve desired outcomes and return on investment.
- Lead Generation: Collaborate with leadership to implement sector-specific campaigns and initiatives aimed at generating leads, building a strong sales pipeline, and monitoring performance from initial outreach to activation.
- Content Strategy: Partner with research and editorial teams, along with broader business units, to formulate content strategies, coordinate output, and enhance JLL's thought leadership across various media channels.
- Digital Marketing: Work alongside the Digital Center of Excellence to develop and deliver digital solutions for internal and external initiatives, with a keen focus on social media and paid digital advertising.
- Marketing Material Development: Spearhead the creation and distribution of regional marketing materials that align with Capital Markets' global messaging and value proposition, including brochures, capability statements, videos, and promotional content.
- Event Coordination: Collaborate with regional marketing teams to support both client and internal events, including content strategy, messaging, and creative execution.
- Community Engagement: Work with global communications teams to manage strategic internal communications on behalf of leadership, including announcements and regional updates.
- Client Communication: Coordinate with the Communication Center of Excellence to compile, create, and distribute regular and ad-hoc communications to clients, utilizing the firm's client relationship management system effectively.
- Campaign Evaluation: Conduct measurement and analysis of projects and campaigns, providing periodic reports and generating monthly/quarterly performance summaries.
Alignment & Administration:
- Brand Guidance: Offer strategic advice to stakeholders regarding the application of JLL's brand guidelines in client or vendor-specific contexts.
- Agency Collaboration: Collaborate with the internal Creative Services team to ensure all marketing materials comply with JLL's brand standards.
- Supplier Management: Manage relationships with external vendors and agencies as needed to optimize costs and enhance the development of marketing initiatives.
- Project Coordination: Partner with regional marketing teams on projects that support the broader Capital Markets marketing strategy and regional campaigns across various business lines.
- Documentation Management: Maintain project documentation, including budgets, production timelines, and completed samples.
What You Can Expect:
Join a dynamic and inclusive culture where collaboration is key. Our Total Rewards program reflects our commitment to helping you achieve your career aspirations, recognition, wellbeing, and competitive compensation. Embrace the opportunity to develop your strengths and enjoy a fulfilling career filled with diverse experiences.
If this opportunity resonates with you, we encourage you to explore how your skills and experiences align with our vision.
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