Strategic Marketing Leader

2 weeks ago

Singapur, Singapore Helpling Group Full time
Job Title: Strategic Marketing Leader

Helpling Singapore is seeking a highly skilled and experienced Strategic Marketing Leader to lead and drive the performance of our marketing function. As the Head of Marketing Singapore, you will be responsible for developing and executing the marketing strategy to propel Helpling Singapore's brand awareness, customer acquisition, and business growth in the home services industry.

Key Responsibilities:
  • Develop and execute the Country Marketing Strategy, taking ownership over Brand, PR and Performance Marketing KPIs.
  • Drive brand positioning, messaging, and communication strategies that maximize customer acquisition, retention, and engagement.
  • Develop and implement data-driven marketing campaigns to achieve measurable business outcomes.
  • Continuously monitor and optimize marketing performance to achieve Customer Acquisition and Cross-Selling targets.
Leadership and Team Management:
  • Build, lead and inspire a high-performing marketing team, fostering a growth mindset and a culture of excellence.
  • Set ambitious goals, KPIs, and performance metrics for the team, consistently driving them towards exceptional results.
  • Provide coaching, mentorship, and professional development opportunities to enhance the team's capabilities and foster individual growth.
Brand Management and Positioning:
  • Cultivate and maintain a differentiated brand identity that resonates with the target audience.
  • Implement robust performance tracking methodologies to assess brand performance and measure return on investment (ROI) for marketing activities.
  • Continually refine brand positioning and messaging strategies based on market insights and competitive intelligence.
Campaign and Channel Management:
  • Develop and manage brand marketing campaigns across various channels, leveraging customer insights and market analytics.
  • Utilize robust data analytics to measure campaign performance, identify growth opportunities, and drive continuous improvement.
  • Manage internal and external teams to drive online marketing channels, including SEO, SEM, Paid Social, display advertising, and CRM.
Performance Analysis and Market Intelligence:
  • Conduct comprehensive market research and competitive analysis to identify emerging trends, market gaps, and growth opportunities.
  • Analyze marketing performance metrics, generate actionable insights, and make data-informed decisions to optimize marketing initiatives.
  • Stay informed about industry best practices, emerging marketing technologies, and innovative growth strategies to maintain a competitive edge.
Cross-functional Collaboration and Accountability:
  • Collaborate closely with cross-functional teams, including product, sales, and operations, to align marketing strategies with business objectives and ensure seamless execution.
  • Foster a culture of accountability, driving cross-functional collaboration, and setting clear expectations for project delivery and outcomes.
Requirements:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Proven track record as a Head of Marketing or Brand Manager in a Tier-1 Consumer Tech startup.
  • Strong understanding of digital marketing channels and performance optimization.
  • Demonstrated ability to drive user growth and achieve key performance metrics.
  • Strong strategic thinking, analytical skills, and a data-driven mindset.
  • Excellent leadership, communication, and interpersonal skills.
  • Proven ability to thrive in a fast-paced, results-oriented culture.
  • Passion for innovation, continuous learning, and staying abreast of industry trends.
  • Proficiency in data analytics tools, marketing automation platforms, and CRM systems.
About Helpling Singapore:

Helpling Singapore is the No.1 on-demand app for Home Cleaning and Elderly Care services in Singapore. Known for delivering high-quality services at affordable rates, Helpling Singapore is widely regarded as the category leader in the market. We serve over 15,000 households a month and have teams spread across Singapore, Malaysia, Philippines and Myanmar.

This is a highly strategic role that will give top candidates the chance to directly impact the success of the company and to secure our market-leading position. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application documents, including your possible start date and salary expectations.

  • Strategic Go-To-Market Leader

    2 months ago

    Singapur, Singapore Microsoft Full time

    About the RoleThe Sales Enablement & Operations (SE&O) Asia regional team plays a pivotal role in translating Microsoft's Commercial Strategy into a regional execution plan, driving operational excellence through consistency, agility, and accountability. Our team drives cross-functional insight and execution excellence, bringing strategy and priorities to...

  • Strategic Leader

    2 months ago

    Singapur, Singapore United Overseas Bank Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our team as a Strategic Leader in the Personal Financial Services department at United Overseas Bank. As a key member of our leadership team, you will be responsible for driving business growth and development across our regional markets.Key ResponsibilitiesDevelop and...

  • Strategic Category Leader

    2 weeks ago

    Singapur, Singapore Helpling Group Full time

    About the RoleWe are seeking a seasoned leader to spearhead the growth and success of our Clean or Care category at Helpling Singapore. As a Strategic Category Leader, you will play a pivotal role in shaping the category's vision and mission, aligning with the company's overall goals.Your key responsibilities will include:Defining and communicating the...

  • Strategic Leader for APAC Sales

    2 weeks ago

    Singapur, Singapore Formlabs Full time

    Transformative Leadership OpportunityFormlabs is seeking a seasoned leader to drive strategic initiatives and operational excellence within the APAC Sales & Marketing teams. As the Head of Operations and Strategy, you will work closely with the APAC GM to execute well in two areas:Key Responsibilities:Strategy: Lead planning and strategic initiatives that...

  • Strategic Sales Centre Leader

    5 months ago

    Singapur, Singapore Amazon Web Services Singapore Private Limited - D55 Full time

    AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.A Strategic Sales Centre Leader within AWS Professional Services you will lead a team of AWS professionals (Strategic Pursuit...

  • Strategic Partnership Leader

    2 weeks ago

    Singapur, Singapore GXS Full time

    As a key member of the GXS Bank team, you will play a pivotal role in driving the growth and success of our SME Banking business through strategic and diversified acquisition channels. This role requires a dynamic and experienced leader with a deep understanding of the SME sectors in Singapore, exceptional relationship-building skills, and a strategic...

  • Strategic Business Analysis Leader

    1 month ago

    Singapur, Singapore Amazon Asia-Pacific Holdings Private Limited Full time

    {"About the Role": "We are seeking a seasoned senior leader to drive customer experience insights and strategic decisions at Amazon Asia-Pacific Holdings Private Limited. As Principal, Customer Experience & Business Trends, you will be responsible for identifying emerging customer trends, partnering with senior leaders, and delivering insights that...

  • Market Access APJC Leader

    2 months ago

    Singapur, Singapore Cisco Full time

    About the RoleThe APJC Market Access Leader will play a critical role in driving Cisco's growth strategy in the Asia Pacific, Japan, and China (APJC) region. This individual will be responsible for developing and executing a comprehensive market access strategy that enables Cisco to expand its presence in the region.Key ResponsibilitiesDevelop and implement...

  • Strategic Transformation Leader

    2 weeks ago

    Singapur, Singapore United Overseas Bank Full time

    About the RoleAs a Strategic Transformation Leader at United Overseas Bank, you will play a key role in driving business growth and innovation. You will be responsible for developing and implementing strategic plans to enhance the bank's competitiveness and profitability.Key ResponsibilitiesDevelop and execute strategic plans to drive business growth and...

  • Strategic Leader, Group Transformation

    2 months ago

    Singapur, Singapore United Overseas Bank Full time

    About United Overseas BankUnited Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories. Our history spans over 80 years, guided by our values – Honorable, Enterprising, United and Committed.About the DepartmentThe Group Strategy and Transformation department plays a...

  • Strategic Transformation Leader

    2 weeks ago

    Singapur, Singapore United Overseas Bank Full time

    About United Overseas BankUnited Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of over 500 branches and offices in 19 countries and territories. Our history spans over 80 years, guided by our values of Honorable, Enterprising, United, and Committed.About the RoleWe are seeking a highly skilled and experienced professional to...

  • ECommerce Strategic Growth Leader

    2 months ago

    Singapur, Singapore FairPrice Group Full time

    Job Overview POSITION SUMMARY FairPrice Group is on the lookout for a proactive and results-driven ECommerce Strategic Growth Leader to spearhead initiatives aimed at expanding our online grocery business. This role is pivotal in formulating and executing strategic plans that align with our revenue and profitability objectives. The successful...

  • Director, Integrated Production Services APAC

    2 months ago

    Singapur, Singapore Indicia Worldwide Full time

    About the RoleIndicia Worldwide is seeking a highly skilled and commercial marketing production practitioner to lead our Integrated Production Services team in the APAC region. As the Director, Integrated Production Services APAC, you will be responsible for driving strategic thinking and operational excellence in our integrated production output across more...

  • Strategic Business Analysis Leader

    4 weeks ago

    Singapur, Singapore Amazon Asia-Pacific Holdings Private Limited Full time

    About the RoleWe are seeking an experienced and talented senior leader to join our global team as Principal, Customer Experience & Business Trends. In this role, you will be responsible for identifying and delivering emerging customer experience insights, partnering with senior business and technical leaders across the company, building high visibility...

  • Strategic Business Analysis Leader

    2 weeks ago

    Singapur, Singapore Amazon Asia-Pacific Holdings Private Limited Full time

    About the RoleWe are seeking an experienced and talented senior leader to join our global team as Principal, Customer Experience & Business Trends. In this role, you will be responsible for identifying and delivering emerging customer experience insights, partnering with senior business and technical leaders across the company, building high-visibility...

  • Strategic Business Leader

    2 weeks ago

    Singapur, Singapore People Profilers Full time

    Job Title: Strategic Business LeaderIndustry: LogisticsJob Summary:We are seeking a highly experienced Strategic Business Leader to join our team. As a key member of our leadership team, you will be responsible for developing and implementing business strategies, policies, and operating plans to drive growth and profitability.Key Responsibilities:Develop and...

  • Strategic Leader for Graduate College

    2 weeks ago

    Singapur, Singapore Nanyang Technological University Full time

    The Graduate College at Nanyang Technological University is committed to delivering high-quality postgraduate programmes that address the needs of a rapidly changing research and education environment. As a key member of the university's academic and professional development team, you will play a crucial role in overseeing and coordinating programmes that...

  • Strategic Marketing Campaign Leader

    4 weeks ago

    Singapur, Singapore Singtel Full time

    At Singtel, we strive to Empower Every Generation. Our commitment lies in cultivating an equitable and progressive workplace where our employees feel a profound sense of Belonging, enabling them to make a meaningful Impact and Grow both personally and professionally. By becoming a part of Singtel, you will join a compassionate, inclusive, and diverse team...

  • Sales Director, Strategic Accounts Leader

    1 month ago

    Singapur, Singapore AVEVA Full time

    Aveva is a global leader in industrial software, driving innovation and sustainability in the industries we serve.We're seeking a seasoned sales leader to join our team in South East Asia, driving growth and customer engagement in the strategic accounts segment.About the Role:Sales Excellence:Deliver and exceed sales targets for the strategic accounts...

  • Market Access APJC Leader

    2 weeks ago

    Singapur, Singapore Cisco Full time

    Job Title: APJC Market Access LeaderAbout the Role: As the Head of APJC Market Access, you will be responsible for driving Cisco's Market Access strategy across the APJC region. This involves partnering with Executive Leadership, General Managers, and functional leaders to craft and implement strategic initiatives that enable Cisco to offer its products to...