CRM Director
1 month ago
A leading Digital Asset Management firm is seeking a skilled CRM Director to lead efforts in building and maintaining strong customer relationships. In this role, you will develop and implement strategies to enhance customer engagement, retention, and satisfaction.
Responsibilities:
- Design and execute CRM strategies to optimize customer interactions.
- Develop and maintain customer segmentation models for personalized communication.
- Implement and manage CRM software to improve efficiency.
- Analyze customer data to identify trends and opportunities for improvement.
- Collaborate with Marketing, Sales, and Product Development teams to align CRM initiatives with business goals.
- Create targeted email campaigns, newsletters, and communication materials.
- Monitor and report on KPIs related to customer engagement and satisfaction.
- Stay updated on industry trends and apply relevant insights to enhance strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in CRM management, preferably in the fintech industry.
- Proficiency in CRM software platforms like Salesforce or HubSpot.
- Strong analytical skills with the ability to generate actionable insights.
- Excellent communication and interpersonal skills with a customer-centric mindset.
- Ability to manage multiple projects in a fast-paced environment.
- Creative thinker with a passion for innovation and continuous improvement.
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