CRM Director

1 month ago


Singapore Gravitas Recruitment Group Full time

A leading Digital Asset Management firm is seeking a skilled CRM Director to lead efforts in building and maintaining strong customer relationships. In this role, you will develop and implement strategies to enhance customer engagement, retention, and satisfaction.

Responsibilities:

  • Design and execute CRM strategies to optimize customer interactions.
  • Develop and maintain customer segmentation models for personalized communication.
  • Implement and manage CRM software to improve efficiency.
  • Analyze customer data to identify trends and opportunities for improvement.
  • Collaborate with Marketing, Sales, and Product Development teams to align CRM initiatives with business goals.
  • Create targeted email campaigns, newsletters, and communication materials.
  • Monitor and report on KPIs related to customer engagement and satisfaction.
  • Stay updated on industry trends and apply relevant insights to enhance strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in CRM management, preferably in the fintech industry.
  • Proficiency in CRM software platforms like Salesforce or HubSpot.
  • Strong analytical skills with the ability to generate actionable insights.
  • Excellent communication and interpersonal skills with a customer-centric mindset.
  • Ability to manage multiple projects in a fast-paced environment.
  • Creative thinker with a passion for innovation and continuous improvement.

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