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CRM Director

2 months ago


Singapore Gravitas Recruitment Group Full time

Job Title: CRM Director

About the Role:

We are seeking a skilled CRM Director to lead our efforts in building and maintaining strong customer relationships. As a key member of our team, you will develop and implement strategies to enhance customer engagement, retention, and satisfaction.

Key Responsibilities:

  • Design and execute CRM strategies to optimize customer interactions and drive business growth.
  • Develop and maintain customer segmentation models for personalized communication and targeted marketing initiatives.
  • Implement and manage CRM software to improve efficiency and streamline processes.
  • Analyze customer data to identify trends and opportunities for improvement, and provide actionable insights to inform business decisions.
  • Collaborate with cross-functional teams, including Marketing, Sales, and Product Development, to align CRM initiatives with business goals and objectives.
  • Create targeted email campaigns, newsletters, and communication materials that resonate with our customers and drive engagement.
  • Monitor and report on key performance indicators (KPIs) related to customer engagement and satisfaction, and provide recommendations for improvement.
  • Stay up-to-date on industry trends and apply relevant insights to enhance our CRM strategies and drive business success.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in CRM management, preferably in the fintech industry.
  • Proficiency in CRM software platforms like Salesforce or HubSpot.
  • Strong analytical skills with the ability to generate actionable insights and drive business decisions.
  • Excellent communication and interpersonal skills with a customer-centric mindset.
  • Ability to manage multiple projects in a fast-paced environment and prioritize tasks effectively.
  • Creative thinker with a passion for innovation and continuous improvement.