User Acquisition Manager

1 month ago


Singapore MASTERS CAREER CONSULTANCY PTE. LTD. Full time
Roles & Responsibilities

Responsibilities:

  • Coordinate and execute User Acquisition campaigns for multiple games and/or apps
  • Evaluate campaign effectiveness, pinpoint key metrics, and enhance Return on Ad Spend (ROAS)
  • Collaborate with Product and Creative teams to synchronize efforts and provide feedback
  • Supervise digital marketing strategies, including App Store Optimization (ASO) and in-app promotions, ensuring alignment with company goals
  • Enhance expertise in User Acquisition and share insights to drive growth innovation
  • Lead cross-functional projects and mentor junior staff or interns

Requirements:

  • Bachelor's degree or higher in Marketing or related field
  • 3-5 years of experience in the mobile application or gaming industry, with expertise in performance marketing, App Store Optimization (ASO), paid acquisition, and influencer marketing
  • Demonstrated track record of success with Return on Ad Spend (ROAS) strategies for mobile games and/or apps
  • Proficiency with common user acquisition platforms (e.g., Facebook Ads, AdMob, AppLovin, TikTok) and Mobile Measurement Partners (MMPs) like Appsflyer and Adjust
  • Familiarity with experimentation methodologies and processes
  • Innovative mindset with experience in experimenting with organic and viral tactics

For interested applicant, click 'apply'


EA Reg no: R1328476EA

License No: 16C8443EA

Personnel Name: Melody
EA Personnel No: R2095899


Tell employers what skills you have

Tactics
Employer Branding
Budgets
Talent Acquisition
Experimentation
Recruiting
Mobile Games
Channel
Strategy
Demand Generation
Digital Marketing
Database Marketing
Human Resources
Sourcing
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