Manager, Digital Acquisition

2 weeks ago

Singapore Amex Full time

You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways.

When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other.

Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.


At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success.

Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day.

And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.


Use your entrepreneurial mindset and consultative approach to create rewarding opportunities for both our customers and yourself, while being backed by an iconic brand.

Whether you're helping our customers get the most value from our range of innovative products and services, or collaborating internally across teams to deliver new solutions, your work can help us become an essential part of our customers' lives.

Find your place in sales on #TeamAmex.

How will you make an impact in this role?


The incumbent will be an integral member of the Card Acquisitions team, an organization that is dedicated to grow the American Express Card Member portfolio via digital and direct channels in Singapore.


Key Responsibilities

  • Manage endtoend development and execution of acquisition campaigns such as Member-GetMember across the various touchpoints
  • Work with external marketing agencies and internal business stakeholders to develop bestinclass acquisition campaigns, ensuring compliance to local and company regulations
  • Manage and optimize the allocation of marketing investments to drive Card Member acquisitions in the most costeffective way possible
  • Leverage data and insights to analyze the efficacy of acquisition campaigns to refine existing strategies to drive campaign performance on an ongoing basis
  • Oversee the rollout of centralled acquisition campaigns and digital capabilities

Qualifications

  • Independent, selfmotivated, organized and detailoriented individual
  • Strategic and creative problem solver with ability to develop innovative and actionable strategies to challenge the status quo
  • Excellent collaborator with ability to effectively manage stakeholders in a matrix organization and is comfortable with centralized work processes
  • Strong project management experience, able to multitask and demonstrate flexibility in a dynamic environment

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