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Traffic & Acquisition Intern
2 weeks ago
Key Responsibilities
- In the context of our ongoing product test campaigns, collaborate with our Campaign Managers to schedule, execute and optimize acquisition campaigns to guarantee the achievement of our clients' KPIs
- Build and execute reporting and dashboards to provide realtime, ongoing insights to key internal and external stakeholders
Paid ads
- Ideate, setup and manage user acquisition campaigns on paid channels : FB, Google adwords and display, Tik Tok, Outbrain, Linkedin etc
- Drive campaigns from planning to execution to maximize conversions and meet key performance metrics
- Constantly optimize traffic & acquisition activities to improve ROI and minimize Cost per Acquisition to efficiently scale the acquisition of new users
- Allocate budgets, analyze and recommend modifications to ad spends
- Test new channels and trends and monitor competition performance marketing activities
- Build marketing automation efforts from start to finish, including copywriting, segmentation, personalization and AB testing
- Be the point of contact and expert for all things related to our crosschannel CRM software
Requirements:
Skills
- Bachelor's degree in Marketing, Technology, Computer Science or Business
- Strong experience analyzing and reporting the performance of digital campaigns using Google Analytics, Google Data Studio, FB Ads Manager
- Possess excellent analytical skills, ability to leverage data analytics and consumer behaviour trends to drive actionable insights and recommendations
- Skills in keyword research and search platforms
Personality
- Able to work under pressure and with tight timelines
- Flexible, collaborative and teamoriented but also comfortable taking initiative and working independently
- Entrepreneurial mindset and ready to work in a small team and ability to work in a startup environment of continuous change and rapid growth
- Fluency in spoken and written Bahasa, Thai or Vietnamese would be huge a plus
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