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Senior Sales Manager

1 month ago

Singapore RICHFOOD CATERING PTE. LTD. Full time
Roles & Responsibilities

The Senior Sales Manager Catering is responsible for driving catering sales and revenue growth by developing and maintaining strong client relationships, creating innovative catering solutions, and managing end-to-end sales processes. This role involves prospecting new business opportunities, negotiating contracts, and ensuring exceptional client satisfaction. The ideal candidate has a strong background in catering sales, excellent negotiation skills, and a results-driven mindset.


Key Responsibilities:Sales & Business Development:
  • Develop and execute strategic sales plans to achieve catering revenue targets.
  • Identify, prospect, and secure new catering business through networking, cold calling, and market research.
  • Maintain strong relationships with existing clients to drive repeat business and referrals.
  • Partner with event planners, corporate clients, and other stakeholders to generate leads.
Client & Event Management:
  • Conduct client consultations to understand catering needs and preferences.
  • Provide customized catering solutions and menu recommendations.
  • Work closely with the culinary and operations teams to ensure seamless execution of catering events.
  • Conduct site visits, tastings, and pre-event meetings with clients.
  • Ensure high levels of client satisfaction by delivering exceptional service.
Revenue & Budget Management:
  • Develop pricing strategies and negotiate contracts to maximize revenue.
  • Monitor and analyze sales performance, adjusting strategies as needed.
  • Track and manage catering budgets, ensuring profitability.
  • Prepare reports and forecasts for senior management.
Marketing & Brand Promotion:
  • Collaborate with the marketing team to develop promotional campaigns.
  • Represent the company at industry events, trade shows, and networking functions.
  • Stay up-to-date on industry trends, competitor activities, and market demands.
Qualifications & Experience:
  • Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field.
  • Minimum of 5-7 years of experience in catering sales or hospitality sales, with at least 3 years in a senior sales role.
  • Proven track record of meeting and exceeding sales targets.
  • Strong knowledge of catering operations, food & beverage trends, and event planning.
  • Excellent negotiation, communication, and interpersonal skills.
  • Proficiency in CRM software and Microsoft Office Suite.

Tell employers what skills you have

Negotiation
CRM
Market Research
Trade Shows
Referrals
Budget Management
Cold Calling
Hospitality Management
Event Management
Event Planning
Networking
Revenue Growth
Business Development
Pricing
Catering
Hospitality