Senior Manager, Partner Marketing, APAC

4 weeks ago

Singapore CIRCLE INTERNET SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

What you’ll be responsible for:

Circle is seeking a Senior Partner Marketing Manager to play a key role working on a partner-centric go-to-market strategy in APAC. This role will align with our Distribution Partners, which include companies like Web3 and Web2 Wallets, Neobanks, Fintech Applications, Investment Platforms, Remittance and Cross-Border Payments Platforms, and NGOs. This role in particular will be mapped to our partners in the APAC region with a heavy focus on Singapore, Hong Kong, Japan, Indonesia, Philippines, and India.

You will be a member of a cross-functional team responsible for the activation, growth, and success of partner engagements. Your role will focus on developing co-marketing campaigns and consulting our partners on how to best market Circle products to their customers. You will directly collaborate with each partner on marketing strategy, content development, PR and comms, product messaging and positioning, and campaign performance data and reporting.

This is a pivotal role within our go-to-market team that will contribute to key growth objectives including global issuance and utilization of USDC. This role will report to our Sr. Director, Marketing who leads overall Partner Marketing.


What you'll work on:

  • Act as the key marketing partner in large-scale, enterprise partnership engagements in APAC.
  • Implement co-marketing campaigns with partners to drive growth of the USDC. Typically these campaigns will be B2B2C campaigns that target our partner’s end-users or customers.
  • You will be the primary point of contact to our partner’s marketing teams, collaborating with them to develop growth hypotheses and campaign plans.
  • Build and handle partner marketing content, including blog posts, case studies, and social media campaigns.
  • Develop educational resources for our partners, including framework and process docs, and product overview materials.
  • Measure, analyze, and report on the results of partner marketing campaigns
  • Travel in-region to meet with strategic partners and participate in local ecosystem events with our partners. Given the local marketing focus, you will grow into a local influencer evangelizing our partnerships and products in the region.

What you'll bring to Circle:

  • Experience: 10+ years of relevant experience in any combination of the following: Partner Marketing, Web3 Marketing, Consumer Finance or Payments Marketing, Growth Marketing, or Business Development and Partnerships. Experience with B2B or B2B2C financial services is a plus.
  • Regional exposure and language: Exposure to doing business in APAC.
  • Expertise: Deep knowledge of web3, blockchain, digital currency, fintech, and growth marketing.
  • Campaign Prowess: Proven experience with campaign management and execution, including developing marketing collateral from the ground up.
  • Self-Starter: Highly independent and motivated to dive deep into the tech and learn.
  • Structure Builder: Thrives in unstructured environments and builds structure in chaos.
  • Collaboration: Experience with driving GTM execution alongside highly cross-functional teams.
  • Tech Savvy: Familiarity with Slack, Google Workspace, and MacOS.
  • An appetite for work travel if and when needed

Tell employers what skills you have

marketing plan
Web Marketing
B2B Marketing
marketing tool
Marketing
marketing IT
E marketing
marketing data
IT marketing
B2C Marketing

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