Senior Manager, Partner Marketing, Apac

2 weeks ago

Singapore Circle Full time

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems.

This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion.

Our infrastructure - including USDC, a blockchain-based dollar - helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.


What you'll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions.

Speed and efficiency are motivators for our success and our employees live by our company values:
Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What you'll be responsible for:


Circle is seeking a Senior Partner Marketing Manager to play a key role working on a partner-centric go-to-market strategy in APAC.

This role will align with our Distribution Partners, which include companies like Web3 and Web2 Wallets, Neobanks, Fintech Applications, Investment Platforms, Remittance and Cross-Border Payments Platforms, and NGOs.

This role in particular will be mapped to our partners in the APAC region with a heavy focus on Brazil and Mexico.

You will be a member of a cross-functional team responsible for the activation, growth, and success of partner engagements.

Your role will focus on developing co-marketing campaigns and consulting our partners on how to best market Circle products to their customers.

You will directly collaborate with each partner on marketing strategy, content development, PR and comms, product messaging and positioning, and campaign performance data and reporting.


This is a pivotal role within our go-to-market team that will contribute to key growth objectives including global issuance and utilization of USDC.

This role will report to our Sr. Director, Marketing who leads overall Partner Marketing.

What you'll work on:

  • Act as the key marketing partner in largescale, enterprise partnership engagements in APAC.
  • Implement comarketing campaigns with partners to drive growth of the USDC. Typically these campaigns will be B2B2C campaigns that target our partner's endusers or customers.
  • You will be the primary point of contact to our partner's marketing teams, collaborating with them to develop growth hypotheses and campaign plans.
  • Build and handle partner marketing content, including blog posts, case studies, and social media campaigns.
  • Develop educational resources for our partners, including framework and process docs, and product overview materials.
  • Measure, analyze, and report on the results of partner marketing campaigns
  • Travel inregion to meet with strategic partners and participate in local ecosystem events with our partners. Given the local marketing focus, you will grow into a local influencer evangelizing our partnerships and products in the region.

What you'll bring to Circle:

-
Experience: 10+ years of relevant experience in any combination of the following: Partner Marketing, Web3 Marketing, Consumer Finance or Payments Marketing, Growth Marketing, or Business Development and Partnerships. Experience with B2B or B2B2C financial services is a plus.
-
Regional exposure and language: Exposure to doing business in APAC and proficiency in Portuguese and/or Spanish. Fluency in both languages is a significant plus.
-
Expertise: Deep knowledge of web3, blockchain, digital currency, fintech, and growth marketing.
-
Campaign Prowess: Proven experience with campaign management and execution, including developing marketing collateral from the ground up.
-
Self-Starter: Highly independent and motivated to dive deep into the tech and learn.
-
Structure Builder: Thrives in unstructured environments and builds structure in chaos.
-
Collaboration: Experience with driving GTM execution alongside highly cross-functional teams.
-
Tech Savvy: Familiarity with Slack, Google Workspace, and MacOS.

  • An appetite for work travel if and when needed


We are looking for a highly skilled and expert Partner Marketer to join our team and help us change the future of finance.

If you are passionate about partner marketing, blockchain, and digital currency, we encourage you to apply.

We are an
equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran st

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