B2B Marketing Manager
1 week ago
A fintech product company is looking for a Marketing Manager to oversee marketing activities across the APAC region.
Responsibilities- Develop and implement the APAC B2B marketing strategy aligned with the company's global brand positioning to drive growth and sales.
- Plan and execute effective marketing programs tailored to local market dynamics, track KPIs, and continuously optimize for performance.
- Identify, plan, and manage logistics for third-party trade shows and company-hosted events (in-person and digital).
- Collaborate with the Head of APAC Sales and internal teams to translate strategy into actionable marketing plans.
- Support local revenue operations by providing comprehensive sales and marketing tracking and reporting.
- Create and maintain impactful marketing collateral to enhance brand awareness and partner engagement in APAC.
- Act as a brand ambassador, ensuring adherence to brand guidelines and marketing best practices across the region.
- Liaise with the global marketing team and media agencies to execute PR initiatives and opportunities across APAC.
- Contribute to non-marketing APAC team initiatives when required.
Essential:
- 5–10 years of B2B marketing experience.
- Proven ability to develop and execute marketing campaigns with measurable results.
- Strong stakeholder management skills and experience working with third-party agencies.
- Fluent in Business English with excellent written and verbal communication skills.
- Strong analytical thinking with the ability to use data in decision-making.
- Excellent organizational skills with attention to detail and ability to multitask.
- Highly collaborative, self-motivated, and comfortable working in a fast-paced environment.
- Willingness to travel approximately 20–30% for events and regional initiatives.
- Proactive, hands-on, and entrepreneurial mindset.
Desirable:
- Experience with Salesforce and marketing automation tools (e.g., Pardot).
- Existing network of trade media, industry associations, and conference organizers.
- Experience working in a globally distributed team.
- Fluency in Business Japanese or Mandarin.
Trade Shows
Ability to Multitask
Lead Generation
Management Skills
Dynamics
Marketing Strategy
B2B Marketing
Automation Tools
Strategy
B2B
Attention to Detail
Stakeholder Management
Japanese
Brand Awareness
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