Senior Analyst, B2B Marketing
1 week ago
Geographical Coverage: Asia/Pacific covering 7 Key Regions (Australia/New Zealand, China, HK, Macau & Taiwan, South East Asia, South Asia, Japan and Korea).
The B2B Marketing team is a key function within the Regional Marketing Organization responsible to deliver:
- Product Marketing, including marketing, design and creation of Product Sales Enablement materials
- Partnership Marketing - grow, deepen and leverage strategic relationship with partners including issuers & merchants for marketing content to drive card usage.
**Responsibilities**:
- Execute marketing strategies, events and B2B2C marketing & promotion activities from planning to execution.
- Manage & track budget for marketing programs, as well as driving efficiencies & scale of spend of program by ensuring as many markets and issuers leverage the programs created
- Analyze campaign performance using agreed measures and evaluation metrics
- Prepare marketing solution presentations for sell in to markets, issuers & merchants
- Working with and managing agency partners on creatives, content production
- Own and manage B2B2C platforms on design, content & communication to internal stakeholders and external users (issuers, merchants, agencies)
All About You
- Experience working on marketing related projects including B2B, Merchant & Product marketing ie. Broad based awareness of marketing functions
- Experience in working on projects that require collaborating with multiple internal and external stakeholders
- Strong interpersonal skills as you will need to work with cross functional users across geographies.
- Demonstrated comfort conducting various analyses and choosing best program to utilize, e.g., Microsoft Excel, Access, SPSS
- Demonstrated ability to standardize collected data and draw out preliminary insights
- Experience developing presentations by creating content and articulating a story with a clear point of view
**COVID-19 Considerations**
**Corporate Security Responsibility**All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
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