
Senior Marketing Analyst
7 days ago
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
**Senior Marketing Analyst**
As a Senior Marketing Analyst supporting our client - one of the largest technology brands, you’ll play a pivotal role in owning measurement and analysis of their social booster campaigns and how it fits in the broader social marketing campaigns.
Your primary focus will be creating engaging and cutting-edge social strategies targeted toward consumers. You will work across a number of our client's products and consumer apps in APAC to deliver methodological and intelligent campaign performance insight reports. You’ll also be the bridge between the country, regional and global teams. It’s imperative to be a self-starter, dynamic with a can-do attitude. This opportunity would suit someone knowledgeable and skilled in marketing measurement, Social Media and Analytics, with solid spreadsheet skills and a love of data and interested in exploring new ways of using data to drive business value.
Role:
- Own analysis, reporting and relevant dashboards of performance across APAC marketing campaigns.
- Setup, maintain and develop social campaign databases across key markets and products for establishing relevant baselines.
- Showcase and create learning decks with best case practices to advance campaign effectiveness and creative excellence.
- Support local markets with their key tentpole social campaigns by developing consistent measurement frameworks consisting of methodologies from Social data, creative testing and Brand Lift surveys.
- Help client teams distil their key business and marketing objectives into social marketing experiments.
- Have a decent understanding of the opportunities to “cut through the noise” and how to
- use Earned Social to derive those insights methodologically.
- Translate complex analytics to easy-to-understand and engaging recommendations for internal marketing teams and relevant partner agencies working on social.
- Lead discussions broadly around social campaign measurement (Paid, Owned, Earned) between client marketing teams and supporting agencies.
- Initiate experimental or pilot projects on your own.
You:
- 5 years+ of experience in an advertising, digital, or social media agency or in technology companies as a social media analyst, measurement analyst, digital marketing or marketing analyst
- Understanding of how Paid Social works across all major platforms. From setup to measurement.
- Understanding different marketing measurement methodologies (eg. creative testing) throughout the planning process.
- Skilled in data management and visualisation tools (Sheets, Slides, Data Studio).
- SPSS, R, and Python skills would be an added benefit but not a must.
- A keen interest in data-driven marketing, understanding the vital role data plays in campaigns or always-on strategy.
- Capable of visualising data and quickly producing charts and graphs that tell a story to our client team and their internal marketers.
- Relevant skills in working with social listening tools (e.g. Brandwatch) and developing reliable syntaxes are a bonus but not a must-have.
- The ability to turn data into tangible learnings and recommendations that can be applied across marketing activities.
- Proven ability to set campaign goals, KPIs and targets.
- The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment with many stakeholders.
- Exceptional verbal and written English communications and presentations skills and, ideally, fluent in another Asian language to support the projects spanning across JAPAC.
-
Senior Market Analyst
2 weeks ago
Singapore ICIS Full timeGet AI-powered advice on this job and more exclusive features. Are you passionate about joining an industry leader in commodity analytics?Do you love collaborating with teams to solve complex problems and deliver solutions?About the Business At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by...
-
Senior Market Analyst
2 weeks ago
Singapore ISOSCE PTE. LTD. Full timeOur client has more than 100 years of experience in providing the energy that enables people to dream bigger and go farther, faster. They are committed to improving lives, and that is their promise to their employees and their communities. Our client was recognized by Forbes as one of “America’s Best Employers” in 2021. Reporting to the Director,...
-
Senior Marketing Performance Data Analyst
2 weeks ago
Singapore beBeeData Full time $90,000 - $120,000Senior Marketing Performance Data AnalystWe are seeking a highly skilled Senior Marketing Performance Data Analyst to join our team. As a key member of our marketing organization, you will be responsible for developing and implementing data strategies that drive business growth and improve customer engagement.
-
Marketing Analyst
1 week ago
Singapore HarbourVest Partners Full timeJoin to apply for the Marketing Analyst role at HarbourVest Partners 1 day ago Be among the first 25 applicants Join to apply for the Marketing Analyst role at HarbourVest Partners Get AI-powered advice on this job and more exclusive features. Job Description SummaryJob DescriptionFor over forty years, HarbourVest has been home to a committed team of...
-
Market Research Analyst
6 days ago
Singapore Insights Table Full timeMarket Research Analyst / Senior Analyst (Qualitative Research) We are seeking a dynamic and driven individual to join our team. Depending on experience, you will join as an Analyst or Senior Analyst , working primarily on qualitative research projects and, where relevant, integrating quantitative methods for comprehensive, mixed-method solutions. ...
-
Marketing Analyst
3 weeks ago
Singapore EWP Full time• Building and scaling Apple Search Ads campaigns for multiple mobile apps. • Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals. • Designing and implementing a comprehensive testing strategy (keywords, ad groups, localizations, bidding, automation). • Collaborating closely with ASO, Product, and Creative teams...
-
Marketing Analyst
6 days ago
Singapore HarbourVest Partners Full timeJoin to apply for the Marketing Analyst role at HarbourVest Partners 1 day ago Be among the first 25 applicants Join to apply for the Marketing Analyst role at HarbourVest Partners Get AI-powered advice on this job and more exclusive features. Job Description Summary Job Description For over forty years, HarbourVest has been home to a committed team...
-
Market Risk Senior Analyst
1 week ago
Singapore COFCO International Full timeJoin to apply for the Market Risk Senior Analyst role at COFCO International . Direct message the job poster from COFCO International. Job Purpose: COFCO International, with its global activities and strong presence in origins and destinations, is seeking a Senior Market Risk Analyst to support APAC commodity activities and the company's financial platform....
-
Senior Analyst, Consulting
6 days ago
Singapore OPIS, A Dow Jones Company Full timeGet AI-powered advice on this job and more exclusive features. Direct message the job poster from OPIS, A Dow Jones Company Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced...
-
Senior Market Analyst
6 days ago
Singapore ICIS Full timeGet AI-powered advice on this job and more exclusive features. Are you passionate about joining an industry leader in commodity analytics? Do you love collaborating with teams to solve complex problems and deliver solutions? About the Business At ICIS, our mission is to optimize the world’s resources. We help companies make strategic, sustainable...