
Marketing Analyst
3 weeks ago
• Building and scaling Apple Search Ads campaigns for multiple mobile apps.
• Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals.
• Designing and implementing a comprehensive testing strategy (keywords, ad groups,
localizations, bidding, automation).
• Collaborating closely with ASO, Product, and Creative teams to drive synergy between
organic and paid traffic.
• Continuously identifying growth opportunities - including experiments with Custom Product
Pages, new geos, funnel improvements, and advanced targeting.
• Monitoring trends, benchmark performance against competitors, and adjust strategy
accordingly
• Maintaining campaign hygiene: regular audits, budget pacing, creative refreshments.
What you'll need:
• Bachelor's degree or above in Marketing or related majors.
• 1+ years of related work experience performance marketing, ideally in mobile application or
• Preferred with hands-on experience in managing Apple Search Ads.
• Strong analytical skills: proficient in Excel/Google Sheets, BI dashboards, and MMP tools
(AppsFlyer, Adjust).
• Experience with automation tools (e.g., SearchAds.com, SplitMetrics Acquire) or scripting
• Proven ability to structure and analyze A/B tests (keywords, creatives, user segments, CPT
bidding).
Seniority level- Seniority level Entry level
- Employment type Full-time
- Job function Marketing and Advertising
- Industries Technology, Information and Media
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