B2B Marketing and Social Media Executive
2 weeks ago
Job description
Roles and Responsibilities
- Develop and execute B2B marketing strategies to enhance brand presence and engagement across digital platforms, particularly LinkedIn.
- Plan, monitor, and manage the company's social media presence across platforms such as LinkedIn, Instagram, Facebook, YouTube, and emerging Chinese platforms like Baidu, Weibo, and WeChat.
- Lead LinkedIn marketing efforts, including campaign ads, Sales Navigator, and content strategies to generate leads and foster industry connections.
- Conceptualize and implement innovative digital campaigns and paid advertising strategies to increase brand awareness and engagement.
- Create and manage an engaging content calendar with compelling social media posts, activations, and targeted outreach campaigns.
- Develop and distribute online newsletters, EDMs, and promotional emails through various digital channels.
- Oversee internal photography and videography projects for marketing and sales content.
- Monitor and analyze social media performance using analytics tools, adjusting strategies for continuous improvement.
- Other ad-hoc duties as assigned.
Requirements
- 1-2 years of proven experience in social media marketing and/or digital marketing, specifically in B2B marketing.
- Strong expertise in LinkedIn marketing, including campaign ads, Sales Navigator, and B2B lead generation strategies.
- Experience in the events/exhibition industry or a related field is preferred.
- Demonstrated ability to create and execute innovative marketing campaigns that drive engagement and conversions.
- Proficiency in social media management tools and analytics platforms.
- Strong consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Knowledge of online marketing channels and paid digital advertising strategies.
- Fluent in both English and Chinese (spoken and written).
- Positive attitude, detail-oriented, and able to work independently in a dynamic environment.
- Diploma in Communications, Marketing, Business, New Media, or Public Relations.
New Media
Techsavvy
Able To Multitask
Videography
Social Media
Social Networking
B2B Marketing
B2B Marketing Strategy
B2B advertising
Social Media Management
B2B e-Commerce platform
Online Marketing
Public Relations
Digital Marketing
Photography
Writing
Social Media Marketing
Brand Awareness
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