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Social Media Marketing Executiive

2 weeks ago

Singapore HOWIE MARKETING PTE. LTD. Full time

Job Title: Singapore Women’s Fashion Operations & Marketing Specialist

Location: Singapore

Reporting to: Singapore Market Director / Brand Manager

Key Responsibilities

1. Market Analysis & Product Strategy
- Conduct in-depth research on Singapore’s women’s fashion market, analyzing trends, consumer preferences, and demand dynamics.
- Continuously monitor peers in the mínimalist women’s fashion industry to provide product selection and pricing recommendations.
- Regularly prepare market analysis reports to support inventory decisions and adjustments in product strategy.

2. Advertising & Social Media Marketing
- Develop and implement advertising content strategies for platforms such as Google Ads, YouTube Ads, and Facebook/TikTok Ads to enhance engagement and conversion rates.
- Analyze trends on platforms like TikTok, Instagram, and Xiaohongshu to devise content promotion strategies aligned with the brand’s mínimalist style.
- Plan and execute various social media marketing campaigns to increase brand exposure and boost user engagement.

3. Content Planning & Visual Aesthetic Oversight
- Research popular video styles on TikTok and Instagram to formulate short-form content strategies for the brand.
- Oversee the quality of all visual content, ensuring that all images and videos reflect the brand’s high-end mínimalist style.
- Coordinate with the China-based content team to produce stylish videos and promotional materials that accurately convey the needs of the Singapore market.
- Write product copy and video descriptions to optimize marketing messages and improve conversion rates.

4. Data Analysis & E-commerce Platform Operations
- Monitor performance data on platforms such as Shopee, TikTok Shop, and Shopify, analyzing sales performance, best-selling products, and customer behaviors.
- Utilize data insights to optimize promotional activities, pricing strategies, and product selections, thereby driving sales growth.
- Track advertising performance through A/B testing and continuously improve the return on marketing investment (ROI).

5. Cross-Department Collaboration & Exchange Learning
- Maintain effective communication with the China-based content team to ensure marketing materials meet the demands of the Singapore market.
- Assist with uploading product images and videos to the website and social media platforms; those interested can participate in exchange and learning sessions at the China headquarters.
- Coordinate online customer service (handled by the administrative assistant or designated staff) to enhance the overall customer experience.

Qualifications & Requirements
- Language Skills:

- Excellent written and verbal English communication skills, capable of producing high-quality marketing copy and product descriptions (daily work is primarily conducted in English).
- Market & Industry Experience:

- Familiarity with the Singapore women’s fashion market and an understanding of local consumer behaviors and trends.
- Experience in social media marketing and managing e-commerce platforms such as TikTok, Instagram, Xiaohongshu, Shopee, and Shopify.
- Skills & Attributes:

- Strong data analysis capabilities and market insight.
- Excellent communication and coordination skills, enabling effective collaboration with both the local Singapore team and the China-based content team.
- A keen sense of fashion with a proactive, entrepreneurial spirit and a strong willingness to continuously learn.
- (Bonus) Experience in photography and video production, with the ability to create high-quality visual content that meets the brand’s aesthetic standards.

Preferred Qualifications
- Proficiency with digital marketing platforms such as Google Ads, Facebook Ads, and YouTube Ads.
- Familiarity with TikTok live streaming and Xiaohongshu promotional strategies.
- Experience in the fashion industry or with local mínimalist women’s fashion brands.

Role Highlights
- Directly engage with the Singapore market by formulating and executing targeted marketing strategies.
- Play a key role in cross-department collaboration, ensuring seamless integration between operations in China and Singapore.
- Enjoy significant creative freedom and career growth opportunities by directly participating in shaping the brand’s visual identity and content output.