
Social Media Executive
1 week ago
**Responsibilities
- Develop, implement and execute social media strategies for new product launches
- Manage and own the social media content calendar
- Develop and execute sustenance strategies for long-running marketing campaigns to continuously grow new sub-brands and audience
- Develop and execute results-driven, multi-platform communications strategy, in line with corporate and brand direction
- Set goals and develop reporting metrics for each social media platform
- Craft effective campaign briefs for creative team
- Work with the marketing & creative teams to create high quality and timely content that engages with a wide range of audience types
- Work closely with the marketing & creative teams to develop KOL engagement activities and develop supporting assets for campaigns
- Build lasting relationships with existing KOLs / influencers, and actively engage new content creators for campaigns
- Create and distribute engaging copy across all social media platformsResearch on new audience interests and behavior to develop relevant, localised, and engaging content plans for multiple social platforms (such as Instagram, TikTok)
**Requirements
- Prior experience in social media management, product marketing, brand management and/or agency experience
- Good knowledge of digital marketing, advertising, social media, PR and retail trends and insights
- Proficient in Microsoft Office suite, especially Excel and other reporting tools
- Exceptional communication skills, both written and verbal
- Experience working with cross-functional teams
- Self motivated, and comfortable working collaboratively with internal teams
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