Social Media Executive

1 day ago

Singapore GABBY LASHES Full time

**Responsibilities**:
**Social Media Strategy**:
Develop and execute comprehensive social media strategies aligned with the company's goals and target audience.

Stay updated on industry trends, algorithm changes, and emerging platforms to ensure a proactive approach to social media management.

**Content Creation**:
Create engaging and visually appealing content for various social media platforms, including but not limited to text, image, video, and interactive content.

Collaborate with design and content teams to ensure brand consistency.

**Community Engagement**:
Monitor, respond to, and initiate conversations with the online community.

Foster a positive and interactive online presence, building relationships with followers and influencers.

**Analytics and Reporting**:
Track and analyze social media performance metrics using tools like Google Analytics and social media analytics platforms.

Provide regular reports on key performance indicators and insights, adjusting strategies accordingly.

**Campaign Management**:
Plan and execute social media campaigns, contests, and promotions to drive brand awareness, engagement, and conversions.

Collaborate with marketing and sales teams to align campaigns with broader marketing objectives.

**Social Listening**:
Monitor social media channels for industry trends, competitor activity, and relevant discussions.

Use social listening tools to gather insights and identify opportunities for engagement.

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