Manager / Senior Manager, Marketing & Audience Development (12 Months Contract)

2 weeks ago

Singapur, Singapore Careers@Gov Full time
NAC's Marketing & Audience Development department advocates and amplifies the value and importance of the arts through various communications efforts. You will work closely with the whole of the Council and its parent Ministry to provide strategic counsel in the areas of marketing communications, to highlight the Council’s role as champion of the arts. You will also work with departments within the Council, and with external stakeholders to initiate, implement and manage marketing communications initiatives which are aligned with NAC’s mission, vision and strategic thrusts.

Your role includes the following areas:

  • Develop, review and implement marketing initiatives, in support of branding, marketing and audience development objectives

  • Work on branding, creative campaigns and messaging to ensure strong and consistent brand positioning for the Council and its programmes, projects and initiatives

  • Identify new marketing trends and growth opportunities to support and advance the Council’s work

  • Provide strategic counsel to designated accounts in the areas of branding, marketing campaign management administrative protocols, so that department officers are well-advised and equipped in programmes/project implementation

  • Plan and implement holistic and sustainable 360-degree integrated marketing communications strategies and campaigns that support and profile the work of the Council

  • Maintain strong relationships with creative and marketing agencies, media buying agencies, marketing partners, etc

Requirements:

  • Bachelor’s degree in marketing communications, media or a related field

  • 2 to 6 years of relevant work experience in marketing communications, brand management, digital marketing, etc

  • Strong interpersonal skills and a good team player, able to work with multiple stakeholders

  • Knowledgeable and passionate about the arts and culture

  • Good networking capabilities

  • Strong organisational, project management and management skills

  • Strong verbal and written communication skills

  • Applicants who require work passes need not apply

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