Audience Acquisition Manager

1 week ago

Singapur, Singapore Informa Markets Full time
Job Description

We are seeking an experienced and dynamic Audience Acquisition Manager to join our team for an advanced tech B2B event in Hong Kong. The ideal candidate will have a proven track record in building event visitor databases from scratch and executing successful digital campaigns. This role is crucial for attracting a diverse however relevant mix of nationalities and backgrounds, both Chinese and non-Chinese, to our event.

 

Key Responsibilities:

  • Audience Development: Build and manage a comprehensive audience acquisition strategy that targets key demographics and firmographics and ensures a well-rounded attendee list.
  • Digital Marketing: Plan and execute multi-channel digital marketing campaigns including email, social media, search engine marketing, and display advertising.
  • Content Marketing: Develop and curate engaging content that attracts and retains event attendees, including blogs, webinars, videos, and social media posts.
  • Data Management: Maintain and grow the event database, ensuring data accuracy and segmentation for targeted marketing efforts.
  • Analytics and Reporting: Analyze campaign performance using various analytics tools, providing insights and recommendations to optimize campaigns as part of the always-on efforts.
  • Budget Management: Manage the audience acquisition budget, ensuring cost-effective use of resources to achieve marketing goals.
  • VIP Recruitment: Collaborate with the Partner Marketing Manager to identify and recruit VIP buyers and guests for the event.
  • Event Support: Work closely with the event operations team to ensure a seamless attendee experience from registration through to post-event follow-up.

Qualifications

  • Proven experience in building event visitor databases from scratch, particularly in the B2B sector and event space.
  • Strong expertise in digital campaign planning and execution, with a deep understanding of paid, social and direct marketing.
  • Proficiency with marketing automation tools such as Eloqua, HubSpot, and Marketo.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders and partners.
  • Self-motivated and results-oriented, with a proactive approach to problem-solving.
  • Familiarity with the tech, energy, mobility or AI sectors is a strong plus.
  • Experience with the media landscape both in China and outside China will be a strong plus.
  • Language requirement: English and Mandarin, with Cantonese as a plus.


Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

  • Audience Acquisition Manager

    4 weeks ago

    Singapur, Singapore Informa PLC Full time

    Job Description We are seeking an experienced and dynamic Audience Acquisition Manager to join our team for an advanced tech B2B event in Hong Kong. The ideal candidate will have a proven track record in building event visitor databases from scratch and executing successful digital campaigns. This role is crucial for attracting a diverse however relevant...

  • Director, Content Programming and Audience Development

    1 month ago

    Singapur, Singapore Audible Full time

    ABOUT THIS ROLE As our catalog offerings expand, we are looking for an experienced, strategic, and highly collaborative leader to support Content Strategy and Audience Development across APAC. Based in Singapore, the newly established Director, Content Programming and Audience Development will be responsible for supporting content strategies that appeal...

  • Branding and Audience Engagement Manager

    2 weeks ago

    Singapur, Singapore Informa PLC Full time

    Job Description We are seeking a dynamic and innovative Branding and Audience Engagement Manager to join our team for a new advanced tech B2B event in Hong Kong. The ideal candidate will have a strong background in digital marketing, branding, and content creation, with a passion for engaging diverse audiences and driving event success. Key...

  • Branding and Audience Engagement Manager

    4 weeks ago

    Singapur, Singapore Informa PLC Full time

    Job Description We are seeking a dynamic and innovative Branding and Audience Engagement Manager to join our team for a new advanced tech B2B event in Hong Kong. The ideal candidate will have a strong background in digital marketing, branding, and content creation, with a passion for engaging diverse audiences and driving event success. Key...

  • Branding and Audience Engagement Manager

    2 weeks ago

    Singapur, Singapore Informa Markets Full time

    Job DescriptionWe are seeking a dynamic and innovative Branding and Audience Engagement Manager to join our team for a new advanced tech B2B event in Hong Kong. The ideal candidate will have a strong background in digital marketing, branding, and content creation, with a passion for engaging diverse audiences and driving event success. Key...

  • Development & Acquisitions Manager

    1 month ago

    Singapur, Singapore Travel + Leisure Co. Full time

    We Put the World on VacationAt Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270...

  • Development & Acquisitions Manager

    1 month ago

    Singapur, Singapore Travel + Leisure Co Full time

    We Put the World on Vacation At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more...

  • Development & Acquisitions Manager

    4 weeks ago

    Singapur, Singapore Travel + Leisure Co. Full time

    We Put the World on VacationAt Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270...

  • Manager, Digital Acquisition, Middle East Africa

    1 month ago

    Singapur, Singapore Accor Full time

    Company Description Job Description An exciting opportunity has become available for a Manager, Digital Acquisition, MEA to join our team. This role will be based in Singapore and will be reporting directly to the Director of Digital Acquisition, MEA APAC and is responsible for the implementation and analysis of Accor’s digital acquisition...

  • APAC Land Acquisition Manager

    4 weeks ago

    Singapur, Singapore Microsoft Full time

    Overview Microsoft Cloud Operations + Innovation (CO+I) is the engine that powers Microsoft's cloud services and our team is focused on delivering high quality infrastructure to support cloud operations.  As Microsoft’s Cloud business continues to mature, the acquisition and development of our owned, designed and constructed Data Center facilities...

  • Manager, Acquisitions

    1 month ago

    Singapur, Singapore DIGITAL REALTY Full time

    Your role The incumbent will be responsible for the financial analysis and underwriting of investments for projects involving a wide variety of property type and investment structures. This position requires a highly qualified and motivated individual to be responsible for financial modeling, research, and due diligence for Digital Realty Trust. The...

  • Talent Acquisition Manager

    3 weeks ago

    Singapur, Singapore Capital Group Full time

    “I can succeed as a Talent Acquisition Manager at Capital Group.” Our Human Resources organization drives the people dimension of our business strategy. We have a diverse and global team of associates around the world and we work collectively to evolve our culture, strengthen our organization, engage our associates, and drive superior service. Our...

  • Manager, Acquisitions

    2 weeks ago

    Singapur, Singapore DIGITAL REALTY Full time

    Your role The incumbent will be responsible for the financial analysis and underwriting of investments for projects involving a wide variety of property type, investment and JV structures. This position requires a highly qualified and motivated individual to be responsible for financial modeling, valuation, research, due diligence and IC Memo...

  • User Acquisition Manager

    1 month ago

    Singapur, Singapore EWP PTE. LTD. Full time

    Roles & ResponsibilitiesResponsibilities:● Plan and manage User Acquisition campaigns for multiple games and/ or apps● Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps● Work closely with our Product and Creative teams to coordinate efforts and share feedback● Oversee the...

  • Acquisition Project Manager

    2 weeks ago

    Singapur, Singapore BUILT CONSTRUCTION PTE. LTD. Full time

    Roles & ResponsibilitiesTrainee must be able to plan, direct, and oversee acquisition initiatives, understanding customer needs, devising plans to meet those demands, protecting client interests, and efficiently managing projects.Specific Responsibilities:Provides daily program, analytical, and acquisition management support to Program Manager.Defines...

  • Talent Acquisition Manager

    5 days ago

    Singapur, Singapore Aureus Group Pte Ltd Full time

    Company:Aureus Group Pte. LtdPosition:Talent Acquisition ManagerLocation:SingaporeMonthly Compensation:$3,500 to $5,000Company DescriptionFounded in September 2013, the Aureus Group has revolutionized music education in Singapore. As the fastest-growing music school chain, its innovative business model and dedication to transformative musical experiences...

  • Acquisition Project Manager

    1 month ago

    Singapur, Singapore BUILT CONSTRUCTION PTE. LTD. Full time

    Roles & ResponsibilitiesAttachment DescriptionThe trainee must to be capable of planning, directing, and overseeing initiatives related to acquisition. They have to comprehend what the customer needs, come up with plans to satisfy those demands, protect the client's interests, and efficiently oversee the project.Specific Responsibilities1. Provides daily...

  • Consultant, Marketing

    4 days ago

    Singapur, Singapore Careers@Gov Full time

    To provide strategic counsel in the area of integrated marketing communications with the objective of accentuating the organisation’s role as the champion of the arts. Lead team in strategies for arts audience development Develop, build and implement, initiatives and campaigns for Catch and related products, to grow arts audience attendance and...

  • Analyst, Audience Research

    4 weeks ago

    Singapur, Singapore NBCUniversal Full time

    Job DescriptionNBCUniversal's Audience Insights & Analytics department in APAC powers the Global Networks, Direct-to-Consumer, and TV Distribution (TVD) content licensing businesses with insights and strategic analysis. As an Analyst, you'll be responsible for tracking content performance, preparing cross-platform reports, gathering market-based intelligence...

  • Analyst, Audience Research

    1 month ago

    Singapur, Singapore NBCUniversal Full time

    Job Description NBCUniversal's Audience Insights & Analytics department in APAC powers the Global Networks, Direct-to-Consumer, and TV Distribution (TVD) content licensing businesses with insights and strategic analysis. As an Analyst, you'll be responsible for tracking content performance, preparing cross-platform reports, gathering market-based...