User Acquisition Manager

1 month ago


Singapur, Singapore EWP PTE. LTD. Full time
Roles & Responsibilities

Responsibilities:

● Plan and manage User Acquisition campaigns for multiple games and/ or apps

● Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps

● Work closely with our Product and Creative teams to coordinate efforts and share feedback

● Oversee the execution of digital marketing strategies, including App Store Optimization (ASO), User Acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives

● Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation



Requirements:

● Bachelor’s degree and above in Marketing or related majors

● Fresh graduates are welcome, 1-2 years of related work experience in mobile application or gaming industry is a plus

● Familiar with the common user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

● Experiencing running ROAS campaigns on mobile games and/or apps

● You’re a hacker: you’ve already tried innovative organic/ viral tactics


Tell employers what skills you have

Tactics
Employer Branding
Budgets
Mobile Games
Channel
Strategy
Demand Generation
Digital Marketing
Database Marketing
Sourcing
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