Head of Client and Market Engagement
2 weeks ago
Job Description:
- Build and lead the BCSA PR and marketing plan through to execution within the agreed budget. Ensure the plan is aligned with the broader Group Strategy across the organisation
- Own the various external channels that best drives awareness and client conversion (including agencies, website, etc.)
- Ensuring consistent brand messaging across various marketing channels
- Events / Awards / Associations: ensure BC is well represented at the relevant events globally. These includes both events BC exhibits but also where the sales team participates / measuring what success looks like and relevant KPIs
- Develop and execute playbook on Executive events such as CEO dinners, F1, 'experiences' for key clients
- Build a community for our clients (maybe through events we host) with a vision of developing this to showcase our solutions / innovation and why we are market leaders in our field
- Ensure we are well presented / positioned externally to both clients and regulators
- Deep understanding of our solutions and our DNA given we are a European bank (with all the regulatory oversight and market positioning that comes with being a bank)
- Build close collaborations across the organisation especially within the Sales and Product functions
Job Requirements
- 10+ years of experience and proven track record of successfully executing events and marketing strategy within the banking industry
- A degree in Marketing or related disciplines
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