Sr Marketing Manager

2 weeks ago


Singapore Johnson & Johnson Full time

Platform responsibility (Core Endomech and LINX)

  • Lead, innovate with continuity and own execution of platform solution
  • Lead NPI and launch excellence across the platform
  • Develop & implement a Product /Platform marketing strategy
  • Collaborate with functions, GSM and country marketers to drive best practices
  • Develop forecasts/operational process based on platform strategies, adoption rates, and business objectives
  • Undertake market research as needed to uncover unmet needs and portfolio gaps
  • Develop pricing and branding strategy based on value ladder
  • Partner with HEMA, Prof-Ed, Com-Ed RA, QA and MA for platform related initiatives
  • Lead launch excellence for NPI and partner with GSM/country marketers for NPI training and collateral development
  • Develop strategic plans +3yrs onwards
  • Product lifecycle management in the region

Specialty responsibility (Colorectal and Bariatrics)

  • Develop & implement Open mechanical platform initiatives by incorporating specialty/procedural messaging to meet & exceed revenue and income goals
  • Develop and implement a procedure(specialty) strategy for Bariatrics and Colorectal based on understanding of patient pathways, competitive products, customer preferences, and market dynamics
  • Collaborate with Profed and GSM to shape key specialty initiative and market specific plans
  • Design and execute adboards with key regional KOLs to uncover key insights on pipeline, evidence and education needs
  • Work with key regional surgical associations to build external leadership for Ethicon
  • Support country marketing on technical product inquiries related to respective platforms, providing appropriate product information, including technical data & clinical inputs

Qualifications:

  • 710 years of overall experience
  • 3+ years of marketing (product and brand) experience
  • 2+ years of sales experience preferred but not mandatory
  • Ability to work closely with surgeons' network is desirable

Key Skills & Experience
Organizational

  • Able to drive business results with ownership
  • Keep overview of market dynamics nationwide
  • Strategic & tactical thinking to develop markets and early adopters
Soft Skills

  • Open minded personality able to motivate team for new tasks
  • Strong collaborative mindset with sales organization
  • Sense of urgency to meet customers unmet needs
  • Willingness to explore new opportunities & ideas
Business Acumen

  • Ability to prioritize opportunities & assist countries in building launch plans.
  • Strategic thinking and tactical execution ability
  • Persuasive communication
Interdependent Partnering & Influence Management

  • Partner with supporting partners & commercial partners to achieve together
  • Ability to manage complexity requirements of the organization along with external customers


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