Airline Customer Marketing Specialist Se Asia

2 weeks ago

Central Singapore BOEING Full time
At Boeing, we innovate and collaborate to make the world a better place.

From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values.

We're committed to fostering an environment for every teammate that's welcoming, respectful and inclusive, with great opportunity for professional growth.

Find your future with us.


Boeing Commercial Airplanes (BCA) is looking for an
Airline
Customer Marketing Specialist, Southeast Asia based in
Singapore, who will independently work with Airline/Leasing Executives to assess needs and create potential product and service solutions.


Position Responsibilities (include, but not limited to):

  • Develops and executes a comprehensive marketing strategy based on Customer needs to capture high value business for Boeing through the Selling process.
  • Develops and executes marketing campaigns for fleet growth and replacement decisions with airlines
  • Establishes consultative relationships with key decision makers and influencers to determine customer needs and for longterm interaction on Boeing offers and proposals.
  • Leads customer engagement efforts with startups and emerging airlines in the dynamic Southeast Asia aviation market.
  • Helps lead crossfunctional technical and marketing teams to develop and present customer solutions.
  • Partners with teammates to lead and participate in the development of account and market strategies.
  • Conducts evaluation of the fit and value of the Boeing solutions versus competitive solutions for presentation and discussion with customer team stakeholders.
  • Helps direct the creation of highquality, persuasive sales materials that build preference for Boeing products and services with customers.
  • Interacts with product development process by communicating and evaluating requirements for product changes and new products.

Maintain deep customer relationships and knowledge

  • Build and maintain relationships with airline executives, government officials, aviation constituents and Boeing Program leaders.
  • Responsible for knowing the customer's business strategies and plans, their operating environment, their fleet plans and their ability to buy airplanes and services.
  • Analyze the potential for a startup airline to emerging airline to successfully execute a business plan and position for longterm success with Boeing products and solutions.
  • Understand the airplane selection process and interact with evaluators and key decision makers with analysis and presentations.

Develop opportunities and implement marketing strategies and plans

  • Analyze growth trends to identify potential airplane sales to customers in key markets
  • Develop and implement strategies to shape customer perceptions during all phases of the relationship utilizing breadth and depth of company knowledge and resources.
  • Work with the Business Units, Sales, Business Strategy, Communications, Engineering and Finance to facilitate development and implementation of marketing strategies and plans for Boeing products and services.
  • Engage with crossfunctional teams in Leasing/ Startups, Boeing Capital, Marketing to advocate for startups with compelling business plans and execution strategies.

Create preference for Boeing products and services

  • Coordinate the activities of the extended Marketing / Engineering support team
  • Work with Sales and Product Marketing to decide which products and services will best fit the airline requirements and create presentations to position the initial offering to the airline, customizing by using airline insight and understanding airline values.
  • Understand our customer's needs and demonstrate the value of Boeing products on specific routes in their network

Demonstrate product fit and value to the customer

  • Works closely with the airline and Sales to demonstrate how our products fit into a customer network and fleet (using performance, revenue, cost, fleet, route, traffic and financial analysis).
  • Demonstrates and quantifies how Boeing airplanes and services create value using the airline's criteria for evaluating investments with customer specific assumptions and ground rules.
  • Develops tailored Marketing presentations to persuasively communicate this value while assessing competitors' products, quantifying and demonstrating the competitive advantages of our products and features to the customer.

Basic Qualifications (Required Skills/Experience):

  • Exhibits Boeing values.
  • Experience interfacing with senior and executive leadership.
  • Experience with technical airplane capabilities, airline networks, and financial modeling.
  • Ability to travel extensively.

Preferred Qualifications (Desired Skills/Experience)

  • Prior aviation experience including airline or lessor.
  • Language capabilities beyond English desired
  • Experience in a team environment.
  • Team Leadership (Formal/Informal) experience.
**Typical *

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