Marketing Manager, Sea

2 weeks ago

Singapore EMBECTA SINGAPORE PTE. LTD. Full time

I. Position Summary


The Marketing Manager, SEA & PAK is responsible for developing and implementation of SEA & Pakistan business strategy in alignment with Global & Asia Strategy.

Working closely with SEA & Pakistan General Manager, Commercial Operations Manager, the Marketing Manager will work through in-country marketing teams, and will focus on developing strategic initiatives, portfolio management, marketing services, market access and business development opportunities for deployment across the region.


II. Key Responsibilities

Development & Execution of SEA & PAK strategy

  • Formulate and implement SEA & PAK insights-driven marketing strategy that is aligned with the broader local and regional strategy.
  • Understand the economic, market and industry trends in SEA & PAK and use trend data to maximize opportunities and minimize risk exposure.
  • Build competitive knowledge in the SEA & PAK markets.
  • Prepare Business cases & plans for major identified opportunities (e.g., new products, new segments, new categories)
  • Lead market shaping in SEA & PAK market, defend and improve market positioning and depth of market access by developing strong, trust-based relationships with external partners, customers and key stakeholders.
  • Support the development of country strategic marketing plans that contribute to the achievement of volume/mix, revenue and margin objectives/budget in alignment with the SEA + PAK business objectives.

7. Work with Asia to build and develop marketing capability of SEA business and marketing associates

Portfolio Management

  • Define the overall SEA and PAK product and portfolio strategy, including pricing strategy in alignment with local country requirements and global Diabetes Care product and portfolio strategy.
  • Manage strategic portfolio of products from commercialization to obsolescence, including all activities related to pre-launch, launch and phasing out.

Marketing Activities

  • Lead in market model mapping in partnership with local country marketers
  • Support Country Sales and Marketing's key reporting processes such as (Budget/ Forecasting, Fact Based Forecasting, Key Success Factors, sales and manufacturing revenue projections).
  • Ensure launch excellence and working closely with global/Asia marketing in the provision of regional marketing expertise to local organizations in the area of Product Marketing, Branding and Digital Marketing
  • Develop effective marketing programs/communications in SEA & PAK
  • Partner with in-country marketeers to support and coach the Field Sales team with implementation of marketing messages and sales tools.
  • Manage and control the SEA marketing budget to ensure key sources of growth are supported with investment, effectively and efficiently.
  • Prepare periodic sales forecasts, co-ordination with manufacturing and supply chain in order to ensure healthy stock situation and maintain effective inventory control.

Consensus Forecasting

  • Work with SEA Commercial Operations, SEA Supply Chain and in-country Business Leaders and Marketeers to ensure demand forecasts are reflective of ambition, reality and supported by adequate activities.

Brand Transition

  • Collaborate with Global/Asia Marketing to ensure smooth brand transition from BD branded products to embecta branded products.
  • This will cover customer communications (Distributors & channel partners), HCPs and Patient/Consumer/Shopper communications.

People Management

  • Coach and guide country marketeers to develop and implement local marketing plans.

REQUIREMENTS:

IV. Education

  • Minimum of Bachelor degree in business/Marketing related field

V. Experience

  • Minimum 8 years of experience in similar role within medical device, consumer healthcare or pharmaceutical industry with SEA experience

  • Marketing Manager, Sea

    2 weeks ago

    Singapore Embecta Full time

    embecta is a global diabetes care company that is leveraging its 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of more than 2,000 employees around the globe. For more information, visitor follow our social channels on LinkedIn, Facebook, Instagramand X...

  • Marketing Manager Sea

    2 weeks ago

    Central Singapore Abbott Laboratories Full time

    At Abbott Structural Heart, we're helping rebuild better hearts and improve patients' quality of life with an improved benefit-to-risk profile by delivering better therapies, better evidence, and better experiences.Job SummaryThe Marketing Manager SEA is responsible for identifying, developing and implementing strategic marketing programs in the Southeast...

  • Marketing Manager, Sea

    2 weeks ago

    Singapore TERUMO BCT ASIA PTE. LTD. Full time

    JOB SUMMARY:Reporting to the General Manager, SEA, this role is responsible for leading marketing strategy development and ensuring successful execution, product management and centralized clinical support in South East Asia.ESSENTIAL DUTIES AND RESPONSIBILITIES: Lead collaboration between regional and country marketing teams to develop and execute on...

  • Executive/Senior Executive in SEA Partner Affairs Office

    4 weeks ago

    Singapore Deloitte SEA Full time

    Title: Executive/Senior Executive, SEA Partner Affairs Office (PAO)Are you ready to unleash your potential?At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve.We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible...

  • Executive/Senior Executive in SEA Partner Affairs Office

    1 month ago

    Singapore Deloitte SEA Full time

    Title: Executive/Senior Executive, SEA Partner Affairs Office (PAO)Are you ready to unleash your potential?At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve.We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a tangible...

  • Marketing and Marcoms Specialist, SEA

    1 month ago

    Singapore Corning Full time

    Corning is vital to progress – in the industries we help shape and in the world we share.   We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and...

  • Marketing and Marcoms Specialist, SEA

    4 weeks ago

    Singapore Corning Full time

    Corning is vital to progress – in the industries we help shape and in the world we share.   We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and...

  • Market Segment Lead, Sea

    2 weeks ago

    Singapore Merck KGaA Darmstadt Germany Full time

    Work Your Magic with usReady to explore, break barriers, and discover more? We know you've got big plans - so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of...

  • Executive/Senior Executive in SEA Partner Affairs Office

    1 month ago

    Singapore Deloitte SEA Full time

    Title: Executive/Senior Executive, SEA Partner Affairs Office (PAO)Are you ready to unleash your potential? At Deloitte, our purpose is to make an impact that matters for our clients, our people, and the communities we serve. We believe we have a responsibility to be a force for good, and WorldImpact is our portfolio of initiatives focused on making a...

  • PR Manager, Taiwan

    1 month ago

    Singapore WARGAMING ASIA PTE. LTD. Full time

    Roles & ResponsibilitiesJob OverviewThis job contributes to Wargaming Asia’s success by utilizing PR and Marketing ideas, relationships and experiences for the benefit and growth of Wargaming.Reports ToPR Director, APACWhat will you do?Responsibilities include but are not limited to the following: Develop and execute strategic PR communication plans for...

  • Field Marketing Executive, SNP JAPAC

    4 weeks ago

    Singapore SNP TRANSFORMATIONS SEA PTE. LTD. Full time

    Roles & ResponsibilitiesRole DescriptionSNP Global JAPAC region is looking for a passionate and experienced up and comer Field Marketing executive, the role will mostly be focused on tactical programmes across SEA/ANZ and partly focused on JAPAC Reporting, Administration and Global programmes as directed by your direct manager in collaboration with relevant...

  • Field Marketing Executive, SNP JAPAC

    1 month ago

    Singapore SNP TRANSFORMATIONS SEA PTE. LTD. Full time

    Roles & ResponsibilitiesRole DescriptionSNP Global JAPAC region is looking for a passionate and experienced up and comer Field Marketing executive, the role will mostly be focused on tactical programmes across SEA/ANZ and partly focused on JAPAC Reporting, Administration and Global programmes as directed by your direct manager in collaboration with relevant...

  • Solution Engineer – SEA/ANZ

    1 month ago

    Singapore SNP TRANSFORMATIONS SEA PTE. LTD. Full time

    Roles & ResponsibilitiesJob DescriptionWe expanding our SEA & ANZ Solution Engineer – SEA/ANZ Team and are looking for a smart and highly motivated pre-sales professional who is dedicated to driving transformational growth for our Company.We are looking for an exceptional SAP Solution Engineer/Pre-Sales professional with strong network and experience in...

  • Finance Manager Sea

    2 weeks ago

    Central Singapore Abbott Laboratories Full time

    Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.JOB PURPOSE AND KEY RESPONSIBILITIES Consolidate/Report for Sales and P&L and Balance Sheet (actual and forecast) for IDEM SEA countries: Singapore, Malaysia,...

  • Product & Application Manager, Tumor Workflow, Sea

    2 weeks ago

    Singapore ZEISS Group Full time

    Product Management & Marketing Review product data to ensure that country sales team is kept up to date on new developments of TWF portfolio and competitors' portfolio Implement sales & marketing strategies for Tumor Workflow portfolio in SEA region to achieve sales & marketing objectives Define Customer Targeting and Segmentation, Market mapping and Product...

  • Senior Director, Brand

    2 months ago

    Singapore ADIDAS SINGAPORE PTE LTD Full time

    Roles & ResponsibilitiesPurpose & Overall Relevance for the Organization:Be the Brand's face and voice, internally and externally, in South East Asia (SEA) Cluster. Define the overall brand strategy for the cluster; lead the development and implementation of the cluster’s go-to-Market plan and process, with a specific focus on growing the business...

  • Senior Director, Brand

    2 months ago

    Singapore adidas Full time

    Purpose & Overall Relevance for the Organization:   Be the Brand's face and voice, internally and externally, in South East Asia (SEA) Cluster. Define the overall brand strategy for the cluster; lead the development and implementation of the cluster’s go-to-Market plan and process, with a specific focus on growing the business vertically as well as...

  • Senior Director, Brand

    4 weeks ago

    Singapore adidas Full time

    Purpose & Overall Relevance for the Organization:   Be the Brand's face and voice, internally and externally, in South East Asia (SEA) Cluster. Define the overall brand strategy for the cluster; lead the development and implementation of the cluster’s go-to-Market plan and process, with a specific focus on growing the business vertically as well as...

  • Manager, Product and Content Marketing, SEA/ME

    23 hours ago

    Singapore Fidelity International Full time

    About the Opportunity Job Type: Permanent Application Deadline: 31 July 2024 Title: Manager, Product and Content Marketing Department: SEA/MEA Marketing Location: Singapore Reports To: Head of Marketing, Southeast Asia and MEA and Regional Lead, Marketing Strategy and Initiatives Level: Grade 5 We're proud to have been helping our...

  • Director, Marketing, Sea

    2 weeks ago

    Singapore Airwallex Full time

    Airwallex is the leading financial technology platform for modern businesses growing beyond borders. With one of the world's most powerful payments and banking infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all in one single platform.Established in 2015, our...