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Product & Application Manager, Tumor Workflow, Sea
2 weeks ago
- Review product data to ensure that country sales team is kept up to date on new developments of TWF portfolio and competitors' portfolio
- Implement sales & marketing strategies for Tumor Workflow portfolio in SEA region to achieve sales & marketing objectives
- Define Customer Targeting and Segmentation, Market mapping and Product Positioning
- Conduct market scanning to report competitor analysis & Market Trend for management decision marketing
- Coordinate marketing activities (regional & local) between HQ local entities and / or distributors to support TWF projects.
- Coordinate product registration and technology assessment with regulatory and clinical team support.
- Visit customers regularly to build strong relationship between customers and ZEISS
- Recruit, develop & manage KOLs in SEA to promote TWF with peertopeer influence.
- Plan & organize regular regional panels & users meeting (online & offline) to build loyalty and increase utilization.
- Collect feedback from customers & collate back to HQ.
- Ensure all customer complaints are managed in an efficient manner (including filing of complains, response to customers, rectifying problems, obtaining report from HQ & feedback to customers) to ensure customer satisfaction.
- Establish & manage TWF reference sites in SEA to increase peertopeer influences.
- Organize sites visits or trainings to TWF portfolio refence sites in SEA for key prospects in SEA with peertopeer influences.
- Participate in events, conferences & workshops to support SEA countries to promote TWF.
- Keep track of all TWF projects & conduct regular discussion with countries to develop action plans to move project sales stage to the next level
- Engage and support all presales activities in SEA which includes product presentations & demonstrations to move sales stage to the next level.
- Coordinate & support postsales activities in SEA whenever required to ensure adoptions.
- Conducts clinical education activities that facilitate learning regarding clinically relevant information to customers
- Manage internal stakeholders (cross functional teams & intercountries)
- Liaise between SEA countries' team and HQ for various activities.
- Bachelor's degree in science or business
- Good presentations skills
- Market scanning & assessments
- Product training skills
- Good communication & interpersonal skills
- Strong Customers (internal & external) orientation
- Strong team player
- Regular travelling in SEA region
- Attending events (conferences, meetings & workshops) during weekends or nonoffice hours
Your ZEISS Recruiting Team:
Pei Yee Tan
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