Growth Leader

3 weeks ago


Singapore PLATOX INTERNATIONAL PTE. LTD. Full time
Roles & Responsibilities

岗位职责 (Job Responsibilities)

  1. 营销与销售协同 (Marketing & Sales Collaboration)
    • 设计并执行销售漏斗优化策略
      Design and implement sales funnel optimization strategies
    • 打造高质量营销物料,支持销售团队转化
      Develop high-quality marketing materials to support sales conversions
    • 建立营销自动化流程,提升销售效率
      Establish marketing automation processes to enhance sales efficiency
  2. 内容策略与管理 (Content Strategy & Management)
    • 统筹公司整体内容营销策略
      Oversee the company’s overall content marketing strategy
    • 管理创始人 LinkedIn 等社交媒体形象
      Manage the founder's LinkedIn and other social media presence
    • 优化官网信息架构和核心信息传递
      Optimize website information architecture and key messaging
    • 策划并执行高质量的博客内容计划
      Plan and execute high-quality blog content
  3. 用户增长与转化 (User Growth & Conversion)
    • 优化获客漏斗,提升转化效率
      Optimize the lead generation funnel to improve conversion rates
    • 制定客户旅程策略,提升用户价值
      Develop customer journey strategies to maximize user value
    • 设计和实施 Lead Nurturing 计划
      Design and implement lead nurturing programs
  4. 数据驱动决策 (Data-Driven Decision Making)
    • 跟踪关键营销指标和销售线索质量
      Track key marketing metrics and lead quality
    • 持续优化营销策略和内容效果
      Continuously optimize marketing strategies and content effectiveness
    • 定期复盘并调整增长策略
      Conduct regular reviews and adjust growth strategies accordingly

任职要求 (Job Requirements)

基本条件 (Basic Qualifications)

  1. 本科及以上学历,5 年以上 B2B SaaS 增长经验
    Bachelor’s degree or higher, with 5+ years of B2B SaaS growth experience
  2. 优秀的英语沟通和写作能力,有海外工作经验优先
    Excellent English communication and writing skills; overseas work experience is preferred
  3. 有可量化的 B2B 营销成功案例
    Proven track record of measurable B2B marketing success

专业能力 (Professional Skills)

  1. 深谙 B2B 内容营销和销售支持策略
    In-depth understanding of B2B content marketing and sales enablement strategies
  2. 具备出色的商业写作和内容策划能力
    Strong business writing and content planning abilities
  3. 具备数据分析能力,善于优化营销效果
    Strong analytical skills to optimize marketing effectiveness
  4. 熟练掌握主流营销工具,包括但不限于:
    Proficiency in key marketing tools, including but not limited to:
    • LinkedIn、Twitter 等社交平台运营 (LinkedIn, Twitter social media management)
    • Marketing Automation 工具 (Marketing Automation tools)
    • Google/Meta Ads、SEO (Google/Meta Ads, SEO)
    • CRM 系统和销售工具 (CRM systems and sales tools)

加分项 (Preferred Qualifications)

  • 具备金融科技/AI 产品营销经验
    Experience in fintech or AI product marketing
  • 具备财务、会计领域的专业知识
    Knowledge of finance and accounting
  • 有团队管理经验
    Team management experience
  • 有商业写作作品集或成功的个人品牌建设经验
    Portfolio of business writing or successful personal branding

Tell employers what skills you have

Lead Generation
Growth Strategies
Product Marketing
Analytical Skills
Social Media
Marketing Strategy
B2B Marketing
Content Strategy
Transparency
Marketing
Content Marketing
Team Management
SaaS
Information Architecture
Visualization
Statistical Knowledge
Decision Making
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