Assistant Manager, CRM, Marketing

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• Plan, execute, and manage advertising, promotions, and digital marketing strategies in alignment with the Program’s overall objectives and brand vision.
• Conduct market and audience research to recommend effective strategies for member acquisition and engagement.
• Analyze and evaluate the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement.
• Responsible for planning and managing the marketing budget, ensuring optimal allocation of resources.
  

Job Description
Marketing Strategy & Execution

• Plan, execute, and manage advertising, promotions, and digital marketing strategies in alignment with the Program’s overall objectives and brand vision.
• Conduct market and audience research to recommend effective strategies for member acquisition and engagement.
• Analyze and evaluate the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement.
• Responsible for planning and managing the marketing budget, ensuring optimal allocation of resources.
  

Customer Experience & CRM

• Map and optimize customer touchpoints to design seamless and engaging customer journeys.
• Leverage customer data to create meaningful segments and deliver personalized, data-driven marketing campaigns.
• Collaborate with cross-functional teams to ensure a unified and customer-centric approach across all channels.
  

Creative & Campaign Management

• Work closely with creative agencies and internal stakeholders to develop campaign assets that meet quality standards and brand guidelines.
• Ensure that all creative outputs and messaging are consistent with the Program’s marketing objectives and brand identity.
  

Partnerships & Co-Marketing

• Support the development and execution of co-branded marketing campaigns and strategic collaborations.
• Identify and assess potential partners aligned with the Program’s strategic goals and audience.
• Manage end-to-end partnership activations, including planning, coordination, rollout, and performance tracking.
• Support partnership contract negotiations and coordinate internal approvals as required.
  

Other Responsibilities

• Perform other ad-hoc duties as assigned to support the broader marketing and partnership functions.
  

Job Requirements

• Diploma in Communications/Marketing/Business or related discipline
• Minimum 5 years of relevant experience in marketing, CRM, and partnership management
• Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution
• Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization
• Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking
• Comfortable analyzing data and marketing metrics to measure success and optimize campaigns
• Analytical mindset with experience designing automated, intelligent customer journeys
• Creative thinker who generates innovative marketing ideas inspired by industry trends
• Excellent organizational skills with attention to detail and ability to manage multiple projects under tight deadlines
• Self-motivated, proactive, and able to work both independently and collaboratively across teams
• Strong written and verbal communication skills, with clear presentation abilities
• Adaptable, mature, and energetic team player comfortable in fast-evolving environments
• Methodical and systematic approach to work, maintaining quality under pressure
• Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator is a plus

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Contract

Job function

• Job function Other

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