Marketing Coordinator

We are seeking a detail-oriented and proactive Marketing Coordinator to support the execution of online and offline marketing initiatives and campaigns, with a focus on Customer Relationship Management (CRM). This role will be responsible for coordinating marketing activities, managing digital campaigns, and maintaining our CRM platform to ensure accurate data, segmentation, and campaign performance tracking. The ideal candidate is both creative and analytical, with excellent project management skills and experience using CRM systems. Key Responsibilities: Marketing: Support the planning, development, and execution of marketing campaigns across digital, social, and traditional channels. Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials. Assist in content creation including emails, blog posts, social media, and promotional materials. Monitor campaign performance and assist in preparing reports on ROI and KPIs. Help organise events, webinars, trade shows, and product launches. CRM Management: Maintain and update the CRM system to ensure clean, accurate, and segmented data. Assist in developing and managing CRM workflows, automated emails, and customer journeys. Segment and target customer data for personalised marketing campaigns. Monitor CRM analytics to provide insights on customer behaviour and campaign effectiveness. Work with Sales and Customer Success teams to align CRM usage and improve lead nurturing strategies. Qualifications: Diploma or Bachelor’s degree in Marketing, Business or a related field. 1–3 years of experience in a marketing role, preferably with CRM responsibilities. Hands-on experience with CRM systems Strong written and verbal communication skills. Highly organised with an ability to manage multiple projects simultaneously. Analytical mindset with attention to detail and a proactive approach to problem-solving. Familiarity with digital marketing concepts, SEO, and basic HTML is a plus. Preferred Skills: Experience with CRM integrations and marketing automation. Knowledge of analytics tools (e.g., Google Analytics, Power BI). Graphic design or content creation experience is a bonus (e.g., Canva, Adobe Creative Suite). Fortive Corporation Overview Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth. About Fluke Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation ( Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at Bonus or Equity This position is also eligible for bonus as part of the total compensation package. This position is also eligible for bonus as part of the total compensation package. We are an Equal Opportunity Employer Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at #J-18808-Ljbffr