Marketing Coordinator

Marketing Coordinator Department: SalesReports to: Sales Director, APACEmployment Type: Full-timeExperience Level: Junior (1-5 years) Position Overview We are seeking a dynamic and motivated Sales & Marketing Executive/Coordinator to join our growing team. This role focuses on hands-on marketing execution with a particular emphasis on market intelligence and analysis, external-facing marketing activities and event management that supports our sales team's objectives. The ideal candidate will have 1-5 years of experience in customer-facing marketing roles and a proven track record in event coordination and execution. Key Responsibilities Sales Support Work with the central team to generate and qualify marketing leads through events, digital marketing campaigns, and content marketing Support sales team with presentations, marketing materials, case studies, and competitive intelligence Coordinate sales enablement activities and training material development Track and report on lead quality and conversion metrics to optimise marketing efforts Conducting comprehensive market research and analysis to identify emerging trends, consumer preferences, and industry dynamics. Gathering and analysing data from various sources, including industry reports, market surveys, consumer, feedback, and competitor analysis. Preparing comprehensive market intelligence reports, presentations, and recommendations for senior leadership and stakeholders. Staying up to date with industry regulations, economic trends, and technological advancements that may impact the market landscape. Conduct competitive analysis and market research to provide context to sales performance and identify growth opportunities. Evaluate the sales pipeline to assess the health of opportunities at various stages. Marketing Execution Plan, coordinate, and execute marketing events including trade shows, webinars, workshops, and networking events Manage event logistics from concept to completion, including coordination, booth setup, and post-event follow-up Create and distribute marketing materials for events and campaigns Support digital marketing initiatives including social media content, email campaigns, and website updates Conduct market research to identify new opportunities and competitive insights Represent the company at industry events, trade shows, and networking functions Build and maintain relationships with event organizers, industry partners, and key stakeholders Coordinate speaking opportunities and thought leadership activities Develop and maintain a calendar of relevant industry events and marketing opportunities Collaboration & Reporting Work closely with sales team to ensure marketing activities generate quality leads and support sales objectives Collaborate with internal teams to ensure consistent brand messaging across all touchpoints Prepare regular reports on marketing activities, lead generation performance, and event ROI Support other marketing initiatives and campaigns as needed Required Qualifications Education & Experience Bachelor's degree in Marketing, Business, Communications, or related field 1-5 years of experience in marketing, preferably in external-facing or customer-facing roles Proven experience in event planning, coordination, and execution Experience with lead generation and sales support activities through marketing channels Skills & Competencies Strong communication and interpersonal skills with ability to engage diverse audiences Excellent organizational and project management abilities Proficiency in CRM systems (Salesforce, HubSpot, or similar) Experience with marketing automation tools and social media platforms Basic understanding of digital marketing principles and tactics Ability to work independently and manage multiple projects simultaneously Strong attention to detail and follow-through capabilities Personal Attributes Outgoing personality with natural networking abilities Comfortable presenting to groups and representing the company publicly Results-oriented with a track record of meeting targets and deadlines Adaptable and able to thrive in a fast-paced environment Team player with collaborative mindset Preferred Qualifications Experience in B2B marketing or sales environments Familiarity with marketing analytics and reporting tools Previous experience with trade show management Knowledge of industry-specific regulations or standards relevant to our sector #J-18808-Ljbffr