Marketing Executive

Overview

As a CRM Executive, the role is responsible for driving the planning and execution of Member lifecycle campaigns for Watsons Singapore, and bringing the loyalty programme to greater heights.

Responsibilities

• Assist to develop, execute and optimise all membership related campaigns/automations to build and maintain strong members’ loyalty and achieve CRM KPIs (e.g. member acquisition, retention, repeat purchases, reactivation etc)
• Strategically curate and deliver impactful, channel-appropriate content to engage and resonate with target audiences
• Responsible for effective campaign segmentation to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance
• Track, measure, and report on performance of members’ communications, design and conduct A/B tests for optimisation and improvement (E.g. edm subject lines, SMS sales copy, send timing and frequency). Perform timely insights and analytical support to assess the effectiveness of the various CRM channels.
• Work closely with AS Watson stakeholders to develop mastery of CRM platforms, to constantly innovate and push the boundaries of our customer communications (dynamic and personalised content on email, sms etc)
• Work closely with relevant departments to resolve feedbacks & complaints related to membership programme
• Any ad-hoc duties assigned

Qualifications

• Diploma / Degree in Business / Marketing
• At least 2 – 4 years of relevant experiences from related industries such as FMCG/Luxury brands with similar number of years in data-mining or analysis of customer behaviour activities
• Having some experience in launching CRM campaigns using EDM, SMS would be favorably considered.
• Analytical, numerate and proficient in Excel. Proficiency in Excel Pivot Table, Vlookup etc is essential
• Have keen interest in loyalty programmes
• Working experience in email marketing tools, Adobe Campaign, HTML will be considered an advantage
• Data-driven, analytical individual with the ability to gather valuable insights from understanding data
• Diligent in campaign execution and able to think critically
• A strong team player, with excellent interpersonal skills to operate in a team environment and cross functionally
• Attentive to details and results-oriented
• Ability to multitask, meet deadlines and excel under pressure in a fast-paced environment
• Adaptable, nimble, proactive in conducting analysis and translating findings into commercial actions and success
• Willingness to learn and grow independently
• Fluent in English with proficiency of other language(s) will be an advantage
• Digitally savvy and being customer-centric

Why Should You Join Watsons?

Watsons is Singapore’s leading beauty and health retailer with more than 100 stores located islandwide. We inspire and enable every one of our customers to Look Good, Do Good, Feel Great every day.

We are building a culture that you will be proud to be part of. We foster an open culture of communication and innovation, readying the company to be agile for changes in the new retail age.

Why You Will Love Working Here

• Fun and collaborative culture in a fast-paced environment with passionate and committed team members make up the Watsons Family
• Flexible workspace with activity-based working concept that stimulates creativity, collaboration, and communication in a vibrant environment
• Equip our people with the right skills so that they can thrive and stay Fit for the Future.
• Good career growth opportunities and ongoing learning and development
• A competitive compensation package including a wide range of benefits and employee perks
• Privilege staff discount and Watsons membership points and vouchers

Are you ready to make an impact with us?

Come join us for a great experience that will prepare you for even bigger challenges

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