Marketing Executive

3 weeks ago

Singapur, Singapore Watsons Full time

Overview

As a CRM Executive, you will drive the planning and execution of Member lifecycle campaigns for Watsons Singapore, and contribute to bringing the loyalty programme to greater heights.

Responsibilities
  • Assist to develop, execute and optimise all membership related campaigns/automations to build and maintain strong members’ loyalty and achieve CRM KPIs (e.g. member acquisition, retention, repeat purchases, reactivation).
  • Strategically curate and deliver impactful, channel-appropriate content to engage and resonate with target audiences.
  • Responsible for effective campaign segmentation to support end-to-end campaign execution, from requirement gatherings, data extractions, executions, communications and report tracking of campaign performance.
  • Track, measure, and report on performance of members’ communications; design and conduct A/B tests for optimisation and improvement (e.g. EDM subject lines, SMS copy, send timing and frequency). Provide timely insights and analytical support to assess effectiveness of CRM channels.
  • Collaborate with AS Watson stakeholders to develop mastery of CRM platforms, continually innovating and pushing the boundaries of customer communications (dynamic and personalised content on email, SMS, etc.).
  • Work closely with relevant departments to resolve feedback and complaints related to the membership programme.
  • Any ad-hoc duties assigned.
Qualifications
  • Diploma / Degree in Business / Marketing.
  • At least 2–4 years of relevant experience in related industries such as FMCG/Luxury brands with data-mining or analysis of customer behaviour activities.
  • Experience launching CRM campaigns using EDM, SMS preferred.
  • Analytical, numerate and proficient in Excel; Pivot Tables and VLOOKUPs are essential.
  • Keen interest in loyalty programmes.
  • Working experience with email marketing tools; Adobe Campaign and HTML will be considered an advantage.
  • Data-driven, able to glean insights from data; diligent in campaign execution; capable of critical thinking.
  • Strong team player with excellent interpersonal skills to operate in a cross-functional environment.
  • Attentive to detail and results-oriented; able to multitask, meet deadlines and work under pressure in a fast-paced environment.
  • Adaptable, proactive in conducting analysis and translating findings into commercial actions.
  • Willingness to learn and grow independently.
  • Fluent in English; proficiency in other languages is an advantage.
  • Digitally savvy and customer-centric.
Why Join Watsons

Watsons is Singapore’s leading beauty and health retailer with more than 100 stores islandwide. We inspire and enable every one of our customers to Look Good, Do Good, Feel Great every day.

We foster an open culture of communication and innovation, aiming to be agile for changes in the new retail age.

Why You Will Love Working Here
  • Fun and collaborative culture in a fast-paced environment with passionate team members.
  • Flexible workspace with activity-based working concepts that stimulate creativity, collaboration, and communication.
  • Support for skill development to thrive and stay future-ready.
  • Good career growth opportunities and ongoing learning and development.
  • Competitive compensation with a wide range of benefits and employee perks.
  • Staff discounts and Watsons membership points and vouchers.
Additional Information
  • Seniority level: Executive
  • Employment type: Full-time
  • Job function: Analyst and Marketing
  • Industries: Retail and Retail Health and Personal Care Products

Are you ready to make an impact with us? Come join us for a great experience that will prepare you for even bigger challenges

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