Assistant Manager, CRM, Marketing

4 days ago

Singapur, Singapore Kuok (Singapore) Limited Full time

Marketing Strategy & Execution

  • Plan, execute, and manage advertising, promotions, and digital marketing strategies in alignment with the Program’s overall objectives and brand vision.

  • Conduct market and audience research to recommend effective strategies for member acquisition and engagement.

  • Analyze and evaluate the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement.

  • Responsible for planning and managing the marketing budget, ensuring optimal allocation of resources.

Customer Experience & CRM

  • Map and optimize customer touchpoints to design seamless and engaging customer journeys.

  • Leverage customer data to create meaningful segments and deliver personalized, data-driven marketing campaigns.

  • Collaborate with cross-functional teams to ensure a unified and customer-centric approach across all channels.

Creative & Campaign Management

  • Work closely with creative agencies and internal stakeholders to develop campaign assets that meet quality standards and brand guidelines.

  • Ensure that all creative outputs and messaging are consistent with the Program’s marketing objectives and brand identity.

Partnerships & Co-Marketing

  • Support the development and execution of co-branded marketing campaigns and strategic collaborations.

  • Identify and assess potential partners aligned with the Program’s strategic goals and audience.

  • Manage end-to-end partnership activations, including planning, coordination, rollout, and performance tracking.

  • Support partnership contract negotiations and coordinate internal approvals as required.

Other Responsibilities

  • Perform other ad-hoc duties as assigned to support the broader marketing and partnership functions.


  • Diploma in Communications/Marketing/Business or related discipline

  • Minimum 5 years of relevant experience in marketing, CRM, and partnership management

  • Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution

  • Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization

  • Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking

  • Comfortable analyzing data and marketing metrics to measure success and optimize campaigns

  • Analytical mindset with experience designing automated, intelligent customer journeys

  • Creative thinker who generates innovative marketing ideas inspired by industry trends

  • Excellent organizational skills with attention to detail and ability to manage multiple projects under tight deadlines

  • Self-motivated, proactive, and able to work both independently and collaboratively across teams

  • Strong written and verbal communication skills, with clear presentation abilities

  • Adaptable, mature, and energetic team player comfortable in fast-evolving environments

  • Methodical and systematic approach to work, maintaining quality under pressure

  • Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator is a plus

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