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Marketing Manager, iTero APAC, Ortho

4 weeks ago

Singapore Align Technology Full time

Join to apply for the Marketing Manager, iTero APAC, Ortho role at Align Technology

Join to apply for the Marketing Manager, iTero APAC, Ortho role at Align Technology

About this opportunity
We are seeking an experienced and dynamic

Role expectations

  • Develop and implement ORTHO intra oral scanner marketing strategies and campaigns to engage and educate orthodontists on our products and services in the APAC region with a special focus on integrating iTero into Invisalign marketing and clinical educational programs
  • Collaborate with cross-functional teams to create marketing materials, educational resources, and promotional tools tailored for General Practitioners.
  • Build and maintain relationships with key opinion leaders, medical associations, and healthcare organizations to drive utilization iTero software among existing users, promote our products and services within the ORTHO community.
  • Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for product positioning and differentiation.
  • Monitor and evaluate the performance of marketing campaigns targeted at Orthodontic Practitioners, using data and analytics to optimize strategies and drive business growth.
  • Represent the company at medical conferences, seminars, and industry events to showcase our offerings and build brand presence among Orthodontic Practitioners.
  • Provide training and support to sales teams on marketing initiatives and product messaging targeted at orthodontists.
Department: Marketing
Location: APAC-Singapore
Description
About this opportunity
We are seeking an experienced and dynamic Marketing Manager, iTero APAC, Ortho to lead our marketing efforts in the Asia-Pacific region. The ideal candidate will be responsible for developing and implementing strategic marketing plans to drive brand awareness, lead generation, and customer acquisition in alignment with the company's overall marketing objectives.
Role expectations
In this role, you will…
  • Develop and implement ORTHO intra oral scanner marketing strategies and campaigns to engage and educate orthodontists on our products and services in the APAC region with a special focus on integrating iTero into Invisalign marketing and clinical educational programs
  • Collaborate with cross-functional teams to create marketing materials, educational resources, and promotional tools tailored for General Practitioners.
  • Build and maintain relationships with key opinion leaders, medical associations, and healthcare organizations to drive utilization iTero software among existing users, promote our products and services within the ORTHO community.
  • Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for product positioning and differentiation.
  • Monitor and evaluate the performance of marketing campaigns targeted at Orthodontic Practitioners, using data and analytics to optimize strategies and drive business growth.
  • Represent the company at medical conferences, seminars, and industry events to showcase our offerings and build brand presence among Orthodontic Practitioners.
  • Provide training and support to sales teams on marketing initiatives and product messaging targeted at orthodontists.
What We're Looking For
In this role, you'll need …
  • Bachelor's degree in Marketing, Engineering, Business Administration, or a related field. Master's degree is a plus.
  • Minimum of 5 years of experience in product marketing roles within the healthcare industry and the APAC market.
  • Strong understanding of healthcare marketing principles, medical education, and the ORTHO market dynamics.
  • Proven track record of developing and executing successful marketing campaigns targeted at healthcare professionals.
  • Excellent communication, presentation, and relationship-building skills.
  • Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.
  • Proficiency in market research, data analysis, and marketing analytics tools.
Applicant Privacy Policy
Review our Applicant Privacy Policy for additional information.
Equal Opportunity Statement
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.Seniority level
  • Seniority level Not Applicable
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Medical Equipment Manufacturing

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