Senior Product Marketing Manager

3 weeks ago

Singapore SoBanHang Full time

Finan Pte. Ltd is a Singapore-headquartered technology startup focused on empowering small businesses to thrive on digital technologies and create sustainable impact for the society, especially those who are underserved.

The product SoBanHang is an all-in-one business & finance operating system that revolutionizes the way small business owners manage their operations and gain financial inclusion.

Founded by experienced top executives from market-leading startups including Lazada, Topica, OneMountGroup, Datamart, and backed by top-class investors (FEBE, Class 5, Kevin Ryan, Trihill Capital, Antler..). we are serving 500k nano and micro business owners.

Role Description

We are seeking a Senior Product Marketing Manager with a strong entrepreneurial spirit, a keen analytical mind, and extensive experience in digital and performance marketing. The ideal candidate will be instrumental in optimizing current product performance, launching our new product line and forging strategic partnerships to enhance market presence. Key responsibilities include

  • Lead cross-functional teams to ensure successful product launches across all channels.
  • Analyze market trends and customer insights to inform marketing strategies.
  • Drive product adoption and usage through targeted marketing campaigns
  • Establish, maintain partnerships, and launch go-to-market campaign with software, bank partners.
  • Manage ads performance across different channels to optimize acquistion cost of fully activated power users.
  • Optimize customer experience throughout their end-to-end journey to become brand promoters
  • Collaborate with the product development team to align marketing strategies with customer needs.

Qualifications:

  • Minimum of 5 years of experience in product marketing within the tech industry.
  • Proven track record of successful product launches and market penetration.
  • Well-versed in various digital tools (GA, CRM, AHREF..) that are essential for growth hacking.
  • Solid skills of managing digital ads (Facebook, TikTok, Zalo..) and performance metrics.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and presentation abilities.
  • Bachelor's degree in Marketing, Business, or tech startup experience is a big plus

What We Offer:

  • A dynamic and entrepreneurial work environment with experienced leaders
  • Impactful product to bring value to society, especially to underserved people.
  • The opportunity to be part of a game-changing product launch with big bank partners
  • Competitive salary and benefits package
  • Professional growth and career advancement opportunities.

As a Senior Product Marketing Manager, you'll be more than just a contributor; you'll be a trailblazer, setting new standards and leading our company into a future of unparalleled growth and success. Join our mission to empower millions of businesses to thrive on digital technologies.

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