Senior Product Marketing Manager
3 days ago
Overview
Our client is a public listed, regional Fintech company offering diversified product portfolio. Successful candidate for the position of Senior Product Marketing Manager will be one who is highly motivated, energetic and result-driven, and has experience in market and competitive analysis. Ideal candidate has excellent time management, communication, and interpersonal skills.
Key responsibilities
Analyze competitors' marketing strategies and tactics and implement best practices from them
Work closely with the product development team to own the product profit and loss by determining the most profitable course for each existing and new product/feature
Establish the marketing team to generate strong momentum ahead of new product launches
Focus on implementing programs that consistently generate new, high-quality leads for our company
Identify key features in products that will appeal to customers and different market segments
Translate technical details into user pain points and benefits
Prepare marketing materials and elaborate the product positioning
Speaking engagements and evangelism support for sales and marketing activities and events such as trade shows and joint sales calls, as required
Research trending keywords and marketing innovations
Plan budget and product launches
Study the analytics of product campaigns and product market
Requirements
Minimum Degree in Marketing and/or over 8 years of Product Marketing experience, preferably in education software and/or financial products under subscription revenue model
Excellent written and oral communication skills
Experience in market and competitive analysis
Strong analytical and project management skills
Interested candidates are invited to send in your Resume in MS Word Format stating your past work experience, reasons for each leave, past and expected remuneration.
We regret to inform you that only shortlisted candidates will be notified.
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