Senior Product Marketing Manager

5 days ago

Singapore CoinMarketCap Full time

Join to apply for the Senior Product Marketing Manager role at CoinMarketCap

Overview

Senior Product Marketing Manager role description content is provided in the original posting.

Responsibilities
  • Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
  • Feature Prioritization: Work with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
  • Messaging & Storytelling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
  • Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
  • Cross-Functional Leadership: Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
  • Community amplification: Work with KOLs and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
  • Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.
Qualifications
  • 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
  • Proven track record of launching products and driving adoption through hands-on marketing efforts.
  • Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem. Experience with competitive analysis, market research, and crafting GTM strategies.
  • Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team. Comfortable in a startup environment where priorities shift, and speed is key.
  • Exceptional communication and storytelling skills, with both technical and creative expertise.
Job details
  • Employment type: Full-time
  • Seniority level: Not Applicable
  • Job function: Marketing and Sales
  • Industries: Information Services

Referrals increase your chances of interviewing at CoinMarketCap by 2x

#J-18808-Ljbffr

  • Product Marketing Manager

    2 weeks ago

    Singapore STRATEGIC MARKETING (S) PTE. LTD. Full time

    **Key Duties and Responsibilities**: 1. Responsible for the development of effective marketing strategies to drive the market share, and achieve the sales targets. 2. Source for good quality home appliances and aircons from overseas factories 3. Constantly analyse competitors and market trends so as to develop new products and phase out those end-of-life...

  • Senior Product Marketing Manager

    2 weeks ago

    Singapore SoBanHang Full time

    Finan Pte. Ltd is a Singapore-headquartered technology startup focused on empowering small businesses to thrive on digital technologies and create sustainable impact for the society, especially those who are underserved. The product SoBanHang is an all-in-one business & finance operating system that revolutionizes the way small business owners manage their...

  • Product Marketing Manager

    1 week ago

    Singapore Razer Inc. Full time

    Join to apply for the Product Marketing Manager role at Razer Inc. 10 hours ago Be among the first 25 applicants Join to apply for the Product Marketing Manager role at Razer Inc. Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact...

  • Senior Product Marketing Manager

    2 days ago

    Singapore REMOTE TECH SINGAPORE PTE. LTD. Full time

    **Job Overview: As a Senior Product Marketing Manager, you will be a key leader along with counterparts from Sales, Customer Success and Product teams in developing and driving Krisp’s Contact Center go-to-market strategy. Through your experience and keen understanding of the industry, you will position Krisp in the Contact Center space, contribute to the...

  • Senior Product Marketing Manager

    3 days ago

    Singapore Cultivar Staffing & Search Full time

    Overview Our client is a public listed, regional Fintech company offering diversified product portfolio. Successful candidate for the position of Senior Product Marketing Manager will be one who is highly motivated, energetic and result-driven, and has experience in market and competitive analysis. Ideal candidate has excellent time management,...

  • Senior Product Marketing Manager

    3 days ago

    Singapore Cultivar Staffing & Search Full time

    Overview Our client is a public listed, regional Fintech company offering diversified product portfolio. Successful candidate for the position of Senior Product Marketing Manager will be one who is highly motivated, energetic and result-driven, and has experience in market and competitive analysis. Ideal candidate has excellent time management,...

  • Senior Technical Product Manager

    1 week ago

    Singapore Traveloka Full time

    Senior Technical Product Manager (Marketing Technology)Join to apply for the Senior Technical Product Manager (Marketing Technology)role at Traveloka Senior Technical Product Manager (Marketing Technology)2 days ago Be among the first 25 applicants Join to apply for the Senior Technical Product Manager (Marketing Technology)role at Traveloka Get AI-powered...

  • Senior Technical Product Manager

    3 days ago

    Singapore Traveloka Full time

    Senior Technical Product Manager (Marketing Technology) Join to apply for the Senior Technical Product Manager (Marketing Technology) role at Traveloka Senior Technical Product Manager (Marketing Technology) 2 days ago Be among the first 25 applicants Join to apply for the Senior Technical Product Manager (Marketing Technology) role at Traveloka Get...

  • Senior Technical Product Manager

    1 week ago

    Singapore Traveloka Full time

    Senior Technical Product Manager (Marketing Technology) Join to apply for the Senior Technical Product Manager (Marketing Technology) role at Traveloka Senior Technical Product Manager (Marketing Technology) 2 days ago Be among the first 25 applicants Join to apply for the Senior Technical Product Manager (Marketing Technology) role at Traveloka Get...

  • Marketing Manager

    2 weeks ago

    Singapore BARCODE MARKETING PTE. LTD. Full time

    **Position Overview**: **Responsibilities**: - Develop and implement comprehensive marketing strategies to promote the Pazzion Group brand across various channels, including digital, social media, print, and events. - Collaborate with cross-functional teams to ensure alignment between marketing initiatives and overall business objectives. - Lead the...