Senior Product Marketing Manager

**We're hiring a Senior Product Marketing Manager (GTM)**:**ExpressVPN is one of** **the world's fastest-growing privacy apps**. Our mission is to help build a free and more open internet that gives you back control of your own personal data. We acquire millions of new users every year and are continually releasing new products and features to improve their protection online.

To drive these goals, we're looking for a **Senior** **Product Marketing Manager** to lead the global product marketing strategy and execution of one of our product portfolios. As the leader of product marketing for your portfolio of products, you'll help bring them to life by spearheading the development of compelling product positioning and messaging. You'll also help to establish the right processes and ways of working within your marketing team.

This is a fantastic role for someone who is **results-oriented and highly collaborative**, with experience in a product marketing team within a fast-growing business (particularly in the B2C SaaS space). With your experience in product marketing, you'll be comfortable with driving towards your marketing goals and doing what needs to be done to deliver on them.

**What you'll do in this role**:

- **Own the development of go-to-market plans for your portfolio **including strategy, positioning, launch materials, and briefs to ensure they fit cohesively across the product features, customer journeys, and future plans
- **Serve as the hub for go-to-market readiness across the organization** by partnering with relevant cross-functional teams to ensure smooth launches, including:

- Product: Product roadmap, launch prioritization, and agreed-upon KPIs
- Customer service: Defining the briefing process and developing updates to customer support content
- Data Analytics: Ensure reporting of relevant KPIs related to adoption, usage, and campaign performance
- Communications: Define positioning and key messaging strategies to communicate the product value proposition and the right handover points
- UX research: Define gaps in understanding customer needs across the organization to inform product roadmaps, business strategies, and messaging
- **Partner with Product Management **to help prioritize product development based on consumer needs, market research, and the impact it will have on product adoption
- **Own the relevant product marketing KPIs** (e.g. adoption, usage, user sentiment) for all programs that they're running—including tracking of performance and forecasting expected uptake—to ensure that marketing touchpoints are delivering against expected business outcomes
- **Own and drive internal communication and knowledge** **sharing** with sales, customer success, and communications teams

**What you'll need to succeed**:
As someone with a track record in product marketing within the tech space, you'll be familiar with what it takes to launch new product features across platforms—and what's most impactful to deliver your KPIs. But more importantly, you'll know how to achieve those through your team.

You are confident in your product marketing skills and you know what needs to be done to deliver results. And you're comfortable getting into the nitty-gritty details when needed.
- **A proven track record in product marketing. **You'll be joining us as a experienced product marketer, and will need 4+ years of product marketing (preferably in the B2C technology space)
- **Experience in GTM execution**, specifically in translating strategic goals of adoption or usage into detailed operating plans through partnerships with cross-functional teams
- **Experience in building strong partnerships and working with others **within product management and marketing leadership
- **Natural communicator **who effortlessly takes complex technology solutions and crafts simple, powerful, and compelling propositions
- **Comfort in navigating ambiguity and balancing multiple priorities **by building prioritization systems and ways of working through new processes
- **Experience in influencing a product roadmap **through the product development lifecycle, taking it to market, and driving ongoing adoption** **after the launch
- **Experience in building, growing, and coaching others** at different levels of experience and inspiring them to do their best work
- **History of a hands-on style of working and management. **You're willing to roll up your sleeves and work with teams to get things done

**Optional**:
To make your onboarding faster, it would be nice if you also had experience in:

- Marketing security and privacy software such as VPNs, Anti-virus/Malware prevention, etc.
- New product development & user research
- Agile project management
- User-experience copywriting

**Hiring process**:
**Benefits**:
Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visi