Product Marketing Manager

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Product Marketing Manager
role at
Razer Inc.
10 hours ago Be among the first 25 applicants
Join to apply for the
Product Marketing Manager
role at
Razer Inc.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is
a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also
a great place to work,
providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities
Own the full product marketing strategy and performance for Razer's keyboard category - leading positioning, pricing, launch planning, and lifecycle management to drive global adoption and revenue
Lead the growth and continuous innovation of Razer's keyboard portfolio
Partner closely with Product Development and Engineering to influence feature definition, roadmap prioritization, and ensure market-fit based on user needs and competitive benchmarks
Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms
Define and lead go-to-market (GTM) plans across key product milestones, working with Brand, Regional Marketing, and Channel teams to deliver impactful launches across all sales channels
Conduct market and competitor analysis to identify growth opportunities, product gaps, and key differentiators - translating insights into actionable strategies
Collaborate with global Sales, Channel, and Retail teams to support sell-in efforts, create compelling messaging and training tools, and ensure consistent brand execution at every touchpoint
Oversee marketing budget allocation for product initiatives and ensure ROI-driven planning aligned with business goals
Champion cross-functional coordination, driving alignment across product, design, PR, digital, and regional stakeholders to deliver cohesive marketing campaigns and product experiences
Pre-Requisites
5-7 years of product marketing experience, preferably in gaming, consumer electronics, or hardware-related industries
Proven track record of driving successful GTM strategies and managing global product launches end-to-end
Strong understanding of product positioning, pricing strategy, and market dynamics
Excellent leadership, communication, and stakeholder management skills across regional and functional teams
Analytical and data-driven mindset with the ability to translate insights into actionable marketing plans
Self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and gaming
A gamer mindset is a plus - familiarity with mechanical keyboards and the gaming peripheral ecosystem is highly valued
Are you game?
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing and Sales
Industries Computers and Electronics Manufacturing
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