Marketing Manager

4 hours ago

Singapore BARCODE MARKETING PTE. LTD. Full time

**Position Overview**:
**Responsibilities**:

- Develop and implement comprehensive marketing strategies to promote the Pazzion Group brand across various channels, including digital, social media, print, and events.
- Collaborate with cross-functional teams to ensure alignment between marketing initiatives and overall business objectives.
- Lead the planning and execution of product launches, seasonal campaigns, and promotional activities, ensuring they are executed flawlessly and on schedule.
- Conduct market research and analyze consumer insights to identify trends, opportunities, and potential areas for growth.
- Manage the marketing budget effectively, allocating resources to maximize ROI and achieve key performance indicators.
- Oversee the creation of compelling content, including copywriting, visual assets, and multimedia materials, that effectively communicates the brand message and engages our audience.
- Build and maintain strong relationships with media partners, influencers, and industry stakeholders to enhance brand visibility and secure valuable partnerships.
- Monitor and evaluate the performance of marketing campaigns, utilizing data and analytics to optimize strategies and drive continuous improvement.
- Stay informed about industry trends, competitor activities, and emerging technologies to remain at the forefront of brand marketing innovation.
- Lead and mentor a team of marketing professionals, providing guidance, feedback, and support to foster their growth and development.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
- Minimum of 5 years of experience in marketing roles, with at least 3 years of experience in a managerial or leadership position.
- Proven track record of success in developing and executing effective marketing campaigns within the fashion or retail industry.
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
- Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and present ideas persuasively.
- Creative thinker with a passion for innovation and a keen eye for design and aesthetics.
- Demonstrated leadership abilities, with the capacity to inspire and motivate team members to achieve goals and deliver results.
- Proficiency in digital marketing platforms, social media channels, and marketing analytics tools.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Knowledge of the fashion industry landscape, trends, and consumer behavior is highly desirable.

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